{"id":9075,"date":"2025-11-21T12:06:00","date_gmt":"2025-11-21T12:06:00","guid":{"rendered":"https:\/\/rtnhouse.com\/vaka-calismalari\/basari-hikayesi-dr-samet-agcayazi-ile-medikal-turizmde-dort-kat-buyume\/"},"modified":"2025-11-28T10:44:13","modified_gmt":"2025-11-28T10:44:13","slug":"basari-hikayesi-dr-samet-agcayazi-ile-saglik-turizminde-dort-kat-buyume","status":"publish","type":"page","link":"https:\/\/rtnhouse.com\/tr\/vaka-calismalari\/basari-hikayesi-dr-samet-agcayazi-ile-saglik-turizminde-dort-kat-buyume\/","title":{"rendered":"Ba\u015far\u0131 Hikayesi: Dr. Samet A\u011fcayaz\u0131 ile Sa\u011fl\u0131k Turizminde D\u00f6rt Kat B\u00fcy\u00fcme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9075\" class=\"elementor elementor-9075 elementor-9034\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf1d18 e-flex e-con-boxed e-con e-parent\" data-id=\"baf1d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13d0741 e-flex e-con-boxed e-con e-parent\" data-id=\"13d0741\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc02f6d elementor-widget elementor-widget-pix-text\" data-id=\"cc02f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><p><span style=\"font-weight: 400;\">Sekiz ay \u00f6nce, RTN House, KBB Uzman\u0131 Op. Dr. Samet A\u011fcayaz\u0131 ile markay\u0131 uluslararas\u0131 hastalara tan\u0131tmak ve s\u00fcrd\u00fcr\u00fclebilir hasta ak\u0131\u015f\u0131 olu\u015fturmak hedefiyle bir yolculu\u011fa ba\u015flad\u0131.<\/span><\/p><p><span style=\"font-weight: 400;\">Ba\u015flang\u0131\u00e7ta d\u00fc\u015f\u00fck yabanc\u0131 hasta hacmine sahip olan klinik, \u015fimdi istikrarl\u0131 bir b\u00fcy\u00fcme oran\u0131 elde ederek bu say\u0131y\u0131 genel olarak %300&#8217;\u00fcn \u00fczerinde art\u0131rd\u0131.<\/span><\/p><p><span style=\"font-weight: 400;\">Bu ba\u015far\u0131 sadece etkili reklamc\u0131l\u0131k ile de\u011fil, ayn\u0131 zamanda stratejik analiz, do\u011fru hedefleme ve g\u00fc\u00e7l\u00fc i\u015fbirli\u011fi ile elde edildi.<\/span><\/p><h2><span style=\"font-weight: 400;\">1. Stratejik Yakla\u015f\u0131m: Sadece Reklamdan Fazlas\u0131<\/span><\/h2><p><span style=\"font-weight: 400;\">Projenin ba\u015flang\u0131c\u0131nda ilk ad\u0131m, do\u011fru dijital temelleri olu\u015fturmakt\u0131. Markan\u0131n dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131rken, kullan\u0131c\u0131 deneyimini basitle\u015ftiren bir landing page sayfas\u0131 yap\u0131s\u0131 ve d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 bir ileti\u015fim modeli olu\u015fturduk.<\/span><\/p><p><span style=\"font-weight: 400;\">Kampanyalar i\u00e7in Meta ve Google platformlar\u0131nda paralel olarak \u00e7al\u0131\u015ft\u0131k. Meta taraf\u0131nda, potansiyel m\u00fc\u015fteri formlar\u0131, profil ziyaretleri ve WhatsApp mesajlar\u0131na odaklanan kampanyalar y\u00fcr\u00fctt\u00fck. Google taraf\u0131nda ise landing page sayfas\u0131 \u00fczerinden form ve WhatsApp d\u00f6n\u00fc\u015f\u00fcm\u00fcne odaklanan kampanyalar ger\u00e7ekle\u015ftirdik.<\/span><\/p><p><span style=\"font-weight: 400;\">Buradaki ama\u00e7 arama hacmini art\u0131rmak de\u011fil, do\u011fru kullan\u0131c\u0131lar\u0131 siteye \u00e7ekmek ve tek t\u0131kla ileti\u015fimi ba\u015flatmakt\u0131. Bu yakla\u015f\u0131m, k\u0131sa s\u00fcrede y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm potansiyeline sahip kaliteli ba\u015fvurular elde etmemizi sa\u011flad\u0131. Hedef \u00fclkeler: Birle\u015fik Krall\u0131k, Amerika Birle\u015fik Devletleri ve Avustralya. Bu \u00fclkelerdeki kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz ederek reklam metinlerini, hedeflemeyi ve d\u00f6n\u00fc\u015f\u00fcm stratejilerini dinamik olarak optimize ettik.<\/span><\/p><h2><span style=\"font-weight: 400;\">2. Mesaj Stratejisi: G\u00fcven ve Eri\u015filebilirlik Dengesi<\/span><\/h2><p><span style=\"font-weight: 400;\">Sa\u011fl\u0131k turizmi kampanyalar\u0131nda en kritik unsur &#8220;g\u00fcven&#8221;dir. Bu nedenle ileti\u015fim dilinde hikaye anlat\u0131m\u0131 reklamc\u0131l\u0131\u011f\u0131n \u00f6n\u00fcne ge\u00e7ti. Yarat\u0131c\u0131 stratejimiz d\u00f6rt ana mesaj etraf\u0131nda \u015fekillendi: Fiyat avantaj\u0131 ve eri\u015filebilirlik<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Avrupa standartlar\u0131nda hizmet kalitesi<\/span><\/li><li><span style=\"font-weight: 400;\">Do\u011fal ve estetik sonu\u00e7lar<\/span><\/li><li><span style=\"font-weight: 400;\">Kolay ileti\u015fim ve h\u0131zl\u0131 yan\u0131t<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Kampanyalarda \u00f6ncesi-sonras\u0131 g\u00f6rseller, video referanslar ve hasta deneyimleri kullan\u0131ld\u0131. Bu i\u00e7erikler sadece d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rmakla kalmad\u0131, ayn\u0131 zamanda markan\u0131n g\u00fcvenilirli\u011fini de g\u00fc\u00e7lendirdi.<\/span><\/p><h2><span style=\"font-weight: 400;\">3. D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu<\/span><\/h2><p><strong>Tek Odak, Tek Hedef<\/strong><\/p><p><span style=\"font-weight: 400;\">Rhinoplasty hizmetlerine \u00f6zel olarak olu\u015fturulan sayfa yap\u0131s\u0131, kullan\u0131c\u0131lar\u0131 tek bir d\u00f6n\u00fc\u015f\u00fcm yoluna y\u00f6nlendirmek \u00fczere tasarland\u0131.<\/span><\/p><p><span style=\"font-weight: 400;\">Basit ancak etkili form yap\u0131s\u0131, g\u00fc\u00e7l\u00fc eylem \u00e7a\u011fr\u0131s\u0131 butonlar\u0131 (CTA), mobilde h\u0131zl\u0131 y\u00fckleme ve g\u00fcven unsurlar\u0131n\u0131n \u00f6ne \u00e7\u0131kar\u0131lmas\u0131 (sertifikalar, yorumlar, doktor profilleri) bu ba\u015far\u0131n\u0131n temel ta\u015flar\u0131 oldu.<\/span><\/p><p><span style=\"font-weight: 400;\">Form filtreleri hastalar\u0131n ilgi alanlar\u0131n\u0131 \u00f6nceden belirledi (\u00f6rn. Rhinoplasty mi yoksa Revizyon mu?), b\u00f6ylece potansiyel m\u00fc\u015fteri kalitesini art\u0131rd\u0131 ve sat\u0131\u015f ekibine zaman kazand\u0131rd\u0131. Kullan\u0131c\u0131 verileri Google Tag Manager ve Analytics entegrasyonlar\u0131 ile takip edildi, s\u00fcrekli kampanya optimizasyonu sa\u011fland\u0131.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18b3db elementor-widget elementor-widget-text-editor\" data-id=\"a18b3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">4. S\u00fcrekli \u0130leti\u015fim<\/span><\/h3><p><span style=\"font-weight: 400;\">Klinik ile Ger\u00e7ek Tak\u0131m \u00c7al\u0131\u015fmas\u0131<\/span><\/p><p><span style=\"font-weight: 400;\">Bu projenin en g\u00fc\u00e7l\u00fc yanlar\u0131ndan biri ajans ve klinik aras\u0131ndaki iki y\u00f6nl\u00fc ileti\u015fimdi. RTN House&#8217;da sadece reklam y\u00f6netimi de\u011fil, veri analizine dayal\u0131 geri bildirim d\u00f6ng\u00fcs\u00fc de kurduk. Klinikten gelen haftal\u0131k geri bildirimler (potansiyel m\u00fc\u015fteri kalitesi, hasta profili, ileti\u015fim sonu\u00e7lar\u0131) analiz edildi ve reklam metinleri, hedef kitleler ve \u00fclke bazl\u0131 kampanya ayarlar\u0131 g\u00fcncellendi.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Bu yakla\u015f\u0131m sayesinde<\/strong>:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Klinikten gelen i\u00e7g\u00f6r\u00fcler do\u011frudan reklam stratejisine yans\u0131t\u0131ld\u0131,<\/span><\/li><li><span style=\"font-weight: 400;\">Ajanstan gelen veriler klini\u011fin ileti\u015fim s\u00fcrecine katk\u0131 sa\u011flad\u0131,<\/span><\/li><li><span style=\"font-weight: 400;\">B\u00f6ylece reklam-operasyon zinciri tamamlay\u0131c\u0131 bir yap\u0131 haline geldi.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">5. Sonu\u00e7lar: Veriye Dayal\u0131 B\u00fcy\u00fcme<\/span><\/h3><ul><li><span style=\"font-weight: 400;\">Ba\u015flang\u0131\u00e7 \u2192 <strong>3. ay: %66 art\u0131\u015f<\/strong><\/span><\/li><li>3. ay \u2192 <strong>6. ay: %50 art\u0131\u015f<\/strong><\/li><li>4. ay \u2192<strong> 8. ay: %66 art\u0131\u015f<\/strong><\/li><\/ul><p><strong>Ba\u015flang\u0131\u00e7 \u2192 8. ay: Genel olarak yakla\u015f\u0131k %316 art\u0131\u015f<\/strong><\/p><p><span style=\"font-weight: 400;\">Bu b\u00fcy\u00fcme sadece reklam performans\u0131 ile de\u011fil, s\u00fcrekli analiz, test ve geri bildirimle \u015fekillenen sistematik \u00e7al\u0131\u015fma disiplini ile elde edildi.<\/span><\/p><h4><span style=\"font-weight: 400;\">6. Marka Etkisi: G\u00fcvenle B\u00fcy\u00fcyen Dijital \u0130tibar<\/span><\/h4><p><span style=\"font-weight: 400;\">Organik g\u00f6r\u00fcn\u00fcrl\u00fck: \u0130ngilizce i\u00e7erikle desteklenen site yap\u0131s\u0131 sayesinde k\u00fcresel aramalarda g\u00f6r\u00fcn\u00fcrl\u00fck h\u0131zla artt\u0131. Sosyal medya: D\u00fczenli i\u00e7erik ak\u0131\u015f\u0131, hasta yorumlar\u0131 ve bilgilendirici videolarla organik eri\u015fim artt\u0131.<\/span><\/p><p><span style=\"font-weight: 400;\">Uluslararas\u0131 g\u00fcven: Yabanc\u0131 hasta ak\u0131\u015f\u0131 art\u0131k sadece reklamlardan de\u011fil, hasta referanslar\u0131 ve organik kanallardan da geliyor. Dr. Samet A\u011fcayaz\u0131 online ortamda sadece bir klinik markas\u0131 de\u011fil, uluslararas\u0131 g\u00fcven markas\u0131 haline geldi.<\/span><\/p><h4><span style=\"font-weight: 400;\">7. \u00d6\u011frendiklerimiz: Ba\u015far\u0131<\/span><\/h4><p><strong>Bir Tak\u0131m \u00c7al\u0131\u015fmas\u0131d\u0131r<\/strong><\/p><p><span style=\"font-weight: 400;\">Bu proje bize bir kez daha g\u00f6sterdi ki sa\u011fl\u0131k turizminde ba\u015far\u0131 sadece do\u011fru reklam konseptlerine de\u011fil, ayn\u0131 zamanda do\u011fru i\u015fbirli\u011fi k\u00fclt\u00fcr\u00fcne dayan\u0131r. RTN House&#8217;da inand\u0131\u011f\u0131m\u0131z model, reklam\u0131n sadece g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flad\u0131\u011f\u0131d\u0131r. B\u00fcy\u00fcme do\u011fru strateji, veri analizi ve s\u00fcrekli ileti\u015fimden gelir.<\/span><\/p><p><span style=\"font-weight: 400;\">Dr. Samet A\u011fcayaz\u0131&#8217;n\u0131n projesi bu yakla\u015f\u0131m\u0131n alandaki en g\u00fc\u00e7l\u00fc \u00f6rne\u011fi oldu. Klini\u011fin bug\u00fcn elde etti\u011fi uluslararas\u0131 ba\u015far\u0131 bir &#8220;ajans ba\u015far\u0131s\u0131&#8221; de\u011fil; kolektif zeka, s\u00fcrekli \u00f6\u011frenme ve sistematik \u00e7al\u0131\u015fman\u0131n \u00fcr\u00fcn\u00fcd\u00fcr.<\/span><\/p><h4>RTN House&#8217;un Felsefesi<\/h4><p>Ger\u00e7ek sonu\u00e7lar reklam b\u00fct\u00e7eleri ile de\u011fil, strateji, veri ve insan uyumu ile elde edilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0719945 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0719945\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e7ec9e\" data-id=\"7e7ec9e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd83b1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd83b1d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b059ff6\" data-id=\"b059ff6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b36ca17 elementor-invisible elementor-widget elementor-widget-pix-card-wide\" data-id=\"b36ca17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-card-wide.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  rel=\"nofollow\" href=\"#\"><div class=\"card yuvarlak-10 overflow-hidden row no-gutters flex-column flex-md-row flex-md-row-reverse    fly-sm  animate-in \" data-anim-delay=\"0\" data-anim-type=\"pix-3d-down-in\"><div class=\"card-body d-flex align-content-between flex-wrap col-md-6 p-lg-5 p-md-5 p-4\"><div class=\"d-flex align-items-start\"><div><h3 style=\"\" class=\"font-weight-bold text-heading-default mb-3\">Dr. Samet A\u011fcayaz\u0131 <\/h3><\/div><\/div><div class=\"d-flex align-items-end\"><div><p class=\"text-body-default text-18 text-left mb-0\" >RTN House ile \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131m\u0131zda hedefimiz sadece daha fazla hastaya ula\u015fmak de\u011fil, ayn\u0131 zamanda markam\u0131z\u0131 uluslararas\u0131 arenada g\u00fcvenle temsil etmekti. Sadece 8 ayda bu hedefi a\u015ft\u0131k. Hasta say\u0131lar\u0131m\u0131z d\u00f6rt kat\u0131na \u00e7\u0131kmakla kalmad\u0131, markam\u0131z\u0131n dijital itibar\u0131 da g\u00fc\u00e7lendi. RTN House ekibi bizi bir reklam projesi olarak de\u011fil, ortak bir vizyonun par\u00e7as\u0131 olarak g\u00f6rd\u00fc. D\u00fczenli ileti\u015fim, stratejik yakla\u015f\u0131m ve veriye dayal\u0131 analizlerle her ad\u0131mda ilerlememizi \u00f6l\u00e7ebildik. Bu noktada bu i\u015fbirli\u011fini bir 'ajans ba\u015far\u0131s\u0131' olarak de\u011fil, g\u00fc\u00e7l\u00fc bir tak\u0131m ba\u015far\u0131s\u0131 olarak g\u00f6r\u00fcyorum.      <\/p><\/div><\/div><\/div><div class=\"flex-column col-md-6\"><img fetchpriority=\"high\" decoding=\"async\" width=\"630\" height=\"630\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/11\/Case-Review2.webp\" class=\"card-img rounded-0 pix-fit-cover flex-grow-1 h-100\" alt=\"Dr. Samet A\u011fcayaz\u0131 \" srcset=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/11\/Case-Review2.webp 630w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/11\/Case-Review2-300x300.webp 300w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/11\/Case-Review2-150x150.webp 150w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/11\/Case-Review2-75x75.webp 75w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/11\/Case-Review2-460x460.webp 460w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ed96e6d e-flex e-con-boxed e-con e-parent\" data-id=\"ed96e6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7dc455 e-con-full e-flex e-con e-child\" data-id=\"c7dc455\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c7eca elementor-widget elementor-widget-pix-heading\" data-id=\"f7c7eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-center \"><h3 class=\"font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">Bir toplant\u0131 planlayal\u0131m! Bize ula\u015f\u0131n!<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31fc98 elementor-widget elementor-widget-shortcode\" data-id=\"f31fc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f8466-o1\" lang=\"tr-TR\" dir=\"ltr\" data-wpcf7-id=\"8466\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/tr\/wp-json\/wp\/v2\/pages\/9075#wpcf7-f8466-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"\u0130leti\u015fim Formu\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"8466\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"tr_TR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f8466-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"pix-contact7-form\"><p><script src=\"https:\/\/www.google.com\/recaptcha\/api.js\" async defer><\/script>\n<\/p>\n<div class=\"form-wrapper\">\n <!-- STEP 1 -->\n\t<div id=\"step1\" class=\"step active\">\n\t\t<h2>B\u00fcy\u00fcmenize nas\u0131l yard\u0131mc\u0131 olabiliriz?\n\t\t<\/h2>\n\t\t<p class=\"desc\">\u0130lgilendi\u011finiz hizmeti se\u00e7in ve \u201cSonraki Ad\u0131m\u201da t\u0131klay\u0131n.\n\t\t<\/p>\n\t\t<div class=\"options-grid\">\n\t\t\t<p><label class=\"option\"><br \/>\n<input type=\"checkbox\" name=\"selected-services[]\" value=\"E-Commerce\" \/><br \/>\n<span>E-Ticaret<\/span><br \/>\n<\/label>\n\t\t\t<\/p>\n\t\t\t<p><label class=\"option\"><br \/>\n<input type=\"checkbox\" name=\"selected-services[]\" value=\"Health Tourism\" \/><br \/>\n<span>Sa\u011fl\u0131k Turizmi<\/span><br \/>\n<\/label>\n\t\t\t<\/p>\n\t\t\t<p><label class=\"option\"><br \/>\n<input type=\"checkbox\" name=\"selected-services[]\" value=\"Digital Marketing\" \/><br \/>\n<span>Dijital Pazarlama<\/span><br \/>\n<\/label>\n\t\t\t<\/p>\n\t\t\t<p><label class=\"option\"><br \/>\n<input type=\"checkbox\" name=\"selected-services[]\" value=\"Social Media\" \/><br \/>\n<span>Sosyal Medya<\/span><br \/>\n<\/label>\n\t\t\t<\/p>\n\t\t\t<p><label class=\"option\"><br \/>\n<input type=\"checkbox\" name=\"selected-services[]\" value=\"Web Design\" \/><br \/>\n<span>Web Tasar\u0131m<\/span><br \/>\n<\/label>\n\t\t\t<\/p>\n\t\t\t<p><label class=\"option\"><br \/>\n<input type=\"checkbox\" name=\"selected-services[]\" value=\"Other\" \/><br \/>\n<span>Di\u011fer<\/span><br \/>\n<\/label>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><button type=\"button\" class=\"next-btn\">Ba\u015fla<\/button>\n\t\t<\/p>\n\t<\/div>\n\n <!-- STEP 2 -->\n\t<div id=\"step2\" class=\"step\">\n\t\t<h2>Projeniz hakk\u0131nda bilgi verin\n\t\t<\/h2>\n\t\t<p class=\"desc\">Sizinle k\u0131sa s\u00fcrede ileti\u015fime ge\u00e7ebilmemiz i\u00e7in l\u00fctfen bilgilerinizi payla\u015f\u0131n.\n\t\t<\/p>\n\t\t<div class=\"form-grid\">\n\t\t\t<p><input type=\"text\" name=\"your-name\" placeholder=\"Ad\u0131n\u0131z\" required \/><br \/>\n<input type=\"email\" name=\"your-email\" placeholder=\"E-posta Adresi\" required \/><br \/>\n<input type=\"tel\" name=\"your-phone\" placeholder=\"Telefon Numaras\u0131\" \/><br \/>\n<textarea name=\"your-message\" placeholder=\"Projeniz hakk\u0131nda daha fazla bilgi verin...\" rows=\"3\"><\/textarea>\n\t\t\t<\/p>\n\t\t\t<div class=\"recaptcha-wrap\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Le6IdIsAAAAAGL-cyb8Ek2fbIhlZRTcT0FHRBCI\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-buttons\">\n\t\t\t<p><button type=\"button\" class=\"back-btn\">\u2190 Geri<\/button><br \/>\n<button type=\"submit\" class=\"submit-btn\">G\u00f6nder<\/button>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><script>\ndocument.addEventListener('DOMContentLoaded', function() {\n const nextBtn = document.querySelector('.next-btn');\n const backBtn = document.querySelector('.back-btn');\n const submitBtn = document.querySelector('.submit-btn');\n const step1 = document.getElementById('step1');\n const step2 = document.getElementById('step2');\n\n nextBtn.addEventListener('click', () => {\n const checked = document.querySelectorAll('.options-grid input:checked');\n if (checked.length === 0) {\n alert('L\u00fctfen en az bir hizmet se\u00e7in.');\n return;\n }\n step1.classList.remove('active');\n step2.classList.add('active');\n });\n\n backBtn.addEventListener('click', () => {\n step2.classList.remove('active');\n step1.classList.add('active');\n });\n\n submitBtn.addEventListener('click', function(e) {\n if (typeof grecaptcha !== 'undefined' && grecaptcha.getResponse().length === 0) {\n e.preventDefault();\n e.stopPropagation();\n alert('L\u00fctfen robot olmad\u0131\u011f\u0131n\u0131z\u0131 do\u011frulay\u0131n.');\n return false;\n }\n });\n\n document.querySelectorAll('.option input').forEach(input => {\n input.addEventListener('change', () => {\n input.closest('.option').classList.toggle('checked', input.checked);\n });\n });\n});\n<\/script>\n<\/p>\n<style>\nbody, .form-wrapper { font-family: 'Inter', sans-serif; }\n\n.form-wrapper {\n max-width: 640px;\n margin: 60px auto;\n background: #fff;\n border-radius: 20px;\n box-shadow: 0 8px 24px rgba(0,0,0,0.04);\n padding: 48px 40px;\n text-align: center;\n}\n\nh2 {\n color: #0E1020;\n font-weight: 700;\n font-size: 26px;\n margin-bottom: 10px;\n}\n\n.desc {\n color: #3A3F5A;\n font-size: 15px;\n margin-bottom: 28px;\n}\n\n.step { display: none; animation: fadeIn .4s ease; }\n.step.active { display: block; }\n\n.options-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 16px;\n margin-bottom: 32px;\n}\n\n.option {\n border: 1.5px solid #E0E3EF;\n border-radius: 14px;\n background: #fff;\n padding: 18px;\n font-size: 16px;\n font-weight: 500;\n color: #0E1020;\n cursor: pointer;\n transition: all 0.25s ease;\n display: flex;\n justify-content: center;\n align-items: center;\n height: 70px;\n box-shadow: 0 2px 8px rgba(0,0,0,0.03);\n}\n\n.option:hover {\n border-color: #0047FF;\n box-shadow: 0 4px 12px rgba(0,71,255,0.12);\n}\n\n.option input {\n display: none;\n}\n\n.option:has(input:checked) {\n background: #f0f3ff;\n border-color: #0047FF;\n color: #0047FF;\n box-shadow: 0 4px 12px rgba(0,71,255,0.15);\n font-weight: 600;\n}\n\n.option.checked {\n background: #f0f3ff;\n border-color: #0047FF;\n color: #0047FF;\n box-shadow: 0 4px 12px rgba(0,71,255,0.15);\n font-weight: 600;\n}\n\n.next-btn, .submit-btn, .back-btn {\n border: none;\n border-radius: 12px;\n font-size: 15px;\n font-weight: 600;\n padding: 12px 28px;\n cursor: pointer;\n transition: all .25s ease;\n}\n\n.next-btn, .submit-btn {\n background: #0000FF;\n color: #fff;\n}\n\n.next-btn:hover, .submit-btn:hover {\n background: #0000CC;\n}\n\n.back-btn {\n background: #E9EBFF;\n color: #0000FF;\n}\n\n.form-buttons {\n display: flex;\n justify-content: center;\n gap: 12px;\n margin-top: 24px;\n}\n\n.form-grid {\n display: flex;\n flex-direction: column;\n gap: 18px;\n}\n\n.recaptcha-wrap {\n display: flex;\n justify-content: center;\n}\n\ninput, textarea {\n width: 100%;\n padding: 12px 14px;\n border-radius: 10px;\n border: 1.5px solid #E9ECF7;\n font-size: 15px;\n transition: all .2s;\n}\n\ninput:focus, textarea:focus {\n border-color: #0047FF;\n box-shadow: 0 0 0 3px rgba(0,71,255,0.15);\n outline: none;\n}\n\n@media (max-width:600px) {\n .options-grid { grid-template-columns: 1fr; }\n}\n\n@keyframes fadeIn {\n from { opacity: 0; transform: translateY(10px); }\n to { opacity: 1; transform: translateY(0); }\n}\n<\/style><\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"233\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sekiz ay \u00f6nce, RTN House, KBB Uzman\u0131 Op. Dr. Samet A\u011fcayaz\u0131 ile markay\u0131 uluslararas\u0131 hastalara tan\u0131tmak ve s\u00fcrd\u00fcr\u00fclebilir hasta ak\u0131\u015f\u0131 olu\u015fturmak hedefiyle bir yolculu\u011fa ba\u015flad\u0131. Ba\u015flang\u0131\u00e7ta d\u00fc\u015f\u00fck yabanc\u0131 hasta hacmine sahip olan klinik, \u015fimdi istikrarl\u0131 bir b\u00fcy\u00fcme oran\u0131 elde ederek&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8440,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9075","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/9075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=9075"}],"version-history":[{"count":65,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/9075\/revisions"}],"predecessor-version":[{"id":9247,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/9075\/revisions\/9247"}],"up":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/8440"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=9075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<style id="pix-reveal-fix">.{opacity:1!important;visibility:visible!important;transform:none!important;transition:none!important;animation:none!important}.animate-in,.pix-fade-in,.pixfort-slide-inner{opacity:1!important;visibility:visible!important}</style>