{"id":10645,"date":"2026-04-27T08:20:47","date_gmt":"2026-04-27T08:20:47","guid":{"rendered":"https:\/\/rtnhouse.com\/vaka-calismalari\/24-ayda-sifirdan-saglik-turizmi-sistemi-dr-yasin-kursad-varsak-vaka-calismasi\/"},"modified":"2026-04-27T14:47:36","modified_gmt":"2026-04-27T14:47:36","slug":"24-ayda-sifirdan-saglik-turizmi-sistemi-dr-yasin-kursad-varsak-vaka-calismasi","status":"publish","type":"page","link":"https:\/\/rtnhouse.com\/tr\/vaka-calismalari\/24-ayda-sifirdan-saglik-turizmi-sistemi-dr-yasin-kursad-varsak-vaka-calismasi\/","title":{"rendered":"24 Ayda S\u0131f\u0131rdan Sa\u011fl\u0131k Turizmi Sistemi: Dr. Yasin K\u00fcr\u015fad Varsak Vaka \u00c7al\u0131\u015fmas\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10645\" class=\"elementor elementor-10645 elementor-10477\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf1d18 e-flex e-con-boxed e-con e-parent\" data-id=\"baf1d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c1d35 elementor-widget elementor-widget-shortcode\" data-id=\"24c1d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13d0741 e-flex e-con-boxed e-con e-parent\" data-id=\"13d0741\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6e6b9 elementor-widget elementor-widget-pix-text\" data-id=\"ee6e6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><p><span style=\"font-weight: 400;\">2 y\u0131l \u00f6nce plastik cerrahi uzman\u0131 Dr. Yasin K\u00fcr\u015fad Varsak ile RTN House olarak bir masada oturdu\u011fumuzda, \u00f6n\u00fcm\u00fczde kurulacak \u00e7ok \u015fey vard\u0131: sa\u011fl\u0131k turizmi altyap\u0131s\u0131 ba\u015flang\u0131\u00e7 a\u015famas\u0131ndayd\u0131 ve sistematik bir yap\u0131ya hen\u00fcz oturmam\u0131\u015ft\u0131, uluslararas\u0131 hasta hacmi s\u0131n\u0131rl\u0131yd\u0131, dijital ve operasyonel s\u00fcre\u00e7ler da\u011f\u0131n\u0131kt\u0131.<\/span><\/p><p><span style=\"font-weight: 400;\">Bug\u00fcn ayl\u0131k 20-30 uluslararas\u0131 hasta Dr. Varsak&#8217;\u0131n klini\u011finde ameliyat i\u00e7in \u0130stanbul&#8217;a geliyor. Ve bu hastalar\u0131n ortak \u00f6zelli\u011fi: fiyat de\u011fil sonu\u00e7 arayan, doktor se\u00e7erken k\u0131yaslama yapan, karar vermeden \u00f6nce zaman ay\u0131ran kalite odakl\u0131 bir profil. UK, ABD ve Avustralya pazarlar\u0131nda istikrarl\u0131 bir lead ak\u0131\u015f\u0131 var. Dr. Varsak&#8217;\u0131n cerrahi uzmanl\u0131\u011f\u0131n\u0131 uluslararas\u0131 pazara ta\u015f\u0131yan sistem art\u0131k ayakta; b\u00fcy\u00fcme tek bir ki\u015finin g\u00fcnl\u00fck takibine de\u011fil, yap\u0131n\u0131n kendi i\u015fleyi\u015fine ba\u011fl\u0131.<\/span><\/p><p><span style=\"font-weight: 400;\">Bu yaz\u0131da o 12 ay\u0131 ad\u0131m ad\u0131m anlataca\u011f\u0131z \u2014 neyin i\u015fe yarad\u0131\u011f\u0131n\u0131, neyin patlad\u0131\u011f\u0131n\u0131 ve en \u00f6nemlisi, T\u00fcrkiye sa\u011fl\u0131k turizmine hakim olan &#8220;ucuz alternatif&#8221; alg\u0131s\u0131n\u0131 nas\u0131l k\u0131rd\u0131\u011f\u0131m\u0131z\u0131.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f73298 e-flex e-con-boxed e-con e-parent\" data-id=\"3f73298\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51e918 elementor-widget elementor-widget-html\" data-id=\"b51e918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     RTN House \u2014 M\u00fc\u015fteri Yorumu Blo\u011fu (Dr. Yasin K\u00fcr\u015fad Varsak)\n     Sayfa: \/case-studies\/building-a-health-tourism-system-from-scratch-in-24-months\/\n     NOT: T\u00fcm CSS .rtn-vk s\u0131n\u0131f\u0131 alt\u0131nda scope'land\u0131; sayfa geneline padding\n     veya ba\u015fka stil s\u0131zd\u0131rmaz. Sadece bu blok etkilenir.\n     ============================================================ -->\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600;9..144,700&family=Manrope:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n  .rtn-vk {\n    --rtn-bg:        #F4EFE6;\n    --rtn-card:      #FFFFFF;\n    --rtn-ink:       #14181F;\n    --rtn-ink-soft:  #4A5160;\n    --rtn-line:      #E6DFD2;\n    --rtn-accent:    #0B01FA;\n    --rtn-accent-deep:#0701B8;\n    --rtn-accent-50: #E5E3FF;\n    --rtn-shadow:    0 30px 60px -28px rgba(20, 24, 31, 0.20),\n                     0 8px 22px -12px rgba(11, 1, 250, 0.10);\n\n    padding: 64px 24px;\n    background: var(--rtn-bg);\n    color: var(--rtn-ink);\n    font-family: 'Manrope', system-ui, -apple-system, sans-serif;\n    line-height: 1.55;\n    -webkit-font-smoothing: antialiased;\n  }\n  .rtn-vk *,\n  .rtn-vk *::before,\n  .rtn-vk *::after { box-sizing: border-box; }\n\n  \/* === B\u00f6l\u00fcm ba\u015fl\u0131\u011f\u0131 === *\/\n  .rtn-vk__eyebrow {\n    max-width: 1100px;\n    margin: 0 auto 28px;\n    display: flex;\n    align-items: center;\n    gap: 14px;\n    color: var(--rtn-accent);\n    font-size: 13px;\n    font-weight: 600;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n  }\n  .rtn-vk__eyebrow::before {\n    content: \"\";\n    width: 36px;\n    height: 2px;\n    background: var(--rtn-accent);\n  }\n  .rtn-vk__heading {\n    max-width: 1100px;\n    margin: 0 auto 36px;\n    font-family: 'Fraunces', Georgia, serif;\n    font-weight: 500;\n    font-size: clamp(28px, 4vw, 42px);\n    line-height: 1.18;\n    letter-spacing: -0.01em;\n    color: var(--rtn-ink);\n  }\n  .rtn-vk__heading em {\n    font-style: italic;\n    color: var(--rtn-accent);\n    font-weight: 500;\n  }\n\n  \/* === Testimonial Kart === *\/\n  .rtn-vk__card {\n    max-width: 1100px;\n    margin: 0 auto;\n    background: var(--rtn-card);\n    border-radius: 28px;\n    box-shadow: var(--rtn-shadow);\n    overflow: hidden;\n    display: grid;\n    grid-template-columns: 1.45fr 1fr;\n    position: relative;\n    border: 1px solid var(--rtn-line);\n  }\n\n  \/* Sol \u2014 al\u0131nt\u0131 *\/\n  .rtn-vk__quote-side {\n    padding: 56px 56px 48px;\n    display: flex;\n    flex-direction: column;\n    justify-content: space-between;\n    min-height: 520px;\n  }\n  .rtn-vk__quote-mark {\n    font-family: 'Fraunces', Georgia, serif;\n    font-size: 140px;\n    line-height: 0.7;\n    color: var(--rtn-accent);\n    opacity: 0.9;\n    margin-bottom: 8px;\n    user-select: none;\n  }\n  .rtn-vk__tag {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    background: var(--rtn-accent-50);\n    color: var(--rtn-accent-deep);\n    font-size: 11.5px;\n    font-weight: 700;\n    letter-spacing: 0.14em;\n    text-transform: uppercase;\n    padding: 6px 12px;\n    border-radius: 999px;\n    margin-bottom: 22px;\n    width: fit-content;\n  }\n  .rtn-vk__tag-dot {\n    width: 6px; height: 6px; border-radius: 50%;\n    background: var(--rtn-accent);\n  }\n  .rtn-vk__quote-text {\n    font-family: 'Fraunces', Georgia, serif;\n    font-weight: 400;\n    font-size: clamp(19px, 1.55vw, 23px);\n    line-height: 1.6;\n    color: var(--rtn-ink);\n    margin: 0 0 28px;\n    letter-spacing: -0.005em;\n  }\n  .rtn-vk__quote-text em {\n    font-style: italic;\n    color: var(--rtn-accent);\n  }\n\n  .rtn-vk__author {\n    display: flex;\n    align-items: center;\n    gap: 16px;\n    padding-top: 24px;\n    border-top: 1px solid var(--rtn-line);\n  }\n  .rtn-vk__author-mark {\n    width: 46px; height: 46px;\n    border-radius: 12px;\n    background: linear-gradient(135deg, var(--rtn-accent) 0%, var(--rtn-accent-deep) 100%);\n    color: #fff;\n    display: grid;\n    place-items: center;\n    font-family: 'Fraunces', Georgia, serif;\n    font-weight: 600;\n    font-size: 18px;\n    letter-spacing: 0.02em;\n    flex: 0 0 auto;\n    box-shadow: 0 6px 14px -6px rgba(11, 1, 250, 0.45);\n  }\n  .rtn-vk__author-name {\n    font-family: 'Fraunces', Georgia, serif;\n    font-weight: 600;\n    font-size: 19px;\n    color: var(--rtn-ink);\n    letter-spacing: -0.005em;\n  }\n  .rtn-vk__author-title {\n    font-size: 13.5px;\n    color: var(--rtn-ink-soft);\n    margin-top: 2px;\n  }\n\n  \/* === Sa\u011f \u2014 Doktor g\u00f6rseli === *\/\n  .rtn-vk__image-side {\n    background: var(--rtn-bg);\n    position: relative;\n    overflow: hidden;\n    min-height: 520px;\n  }\n  .rtn-vk__image-side img {\n    position: absolute;\n    inset: 0;\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    object-position: center top;\n    display: block;\n  }\n  .rtn-vk__image-side::after {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    background: linear-gradient(\n      180deg,\n      rgba(20,24,31,0) 55%,\n      rgba(20,24,31,0.55) 100%\n    );\n    pointer-events: none;\n  }\n  .rtn-vk__caption {\n    position: absolute;\n    left: 28px;\n    right: 28px;\n    bottom: 24px;\n    z-index: 2;\n    color: #fff;\n    font-size: 12px;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    font-weight: 600;\n    opacity: 0.92;\n  }\n  .rtn-vk__caption-line {\n    display: inline-block;\n    width: 28px;\n    height: 1.5px;\n    background: var(--rtn-accent);\n    vertical-align: middle;\n    margin-right: 10px;\n  }\n\n  \/* === Mobil === *\/\n  @media (max-width: 860px) {\n    .rtn-vk { padding: 40px 16px; }\n    .rtn-vk__card { grid-template-columns: 1fr; border-radius: 22px; }\n    .rtn-vk__quote-side { padding: 36px 28px 32px; min-height: 0; }\n    .rtn-vk__quote-mark { font-size: 96px; }\n    .rtn-vk__image-side { min-height: 360px; order: -1; }\n    .rtn-vk__image-side img { object-position: center 20%; }\n    .rtn-vk__heading { font-size: 26px; }\n  }\n<\/style>\n\n<section class=\"rtn-vk\" aria-labelledby=\"rtn-vk-heading\" lang=\"tr\">\n\n  <div class=\"rtn-vk__eyebrow\">M\u00fc\u015fteri Yorumu<\/div>\n  <h2 class=\"rtn-vk__heading\" id=\"rtn-vk-heading\">\n    Bir cerrah\u0131n g\u00f6z\u00fcnden, <em>birlikte kurdu\u011fumuz sistem<\/em>.\n  <\/h2>\n\n  <article class=\"rtn-vk__card\">\n\n    <!-- Sol: Al\u0131nt\u0131 -->\n    <div class=\"rtn-vk__quote-side\">\n      <div>\n        <div class=\"rtn-vk__quote-mark\" aria-hidden=\"true\">\u201c<\/div>\n        <span class=\"rtn-vk__tag\">\n          <span class=\"rtn-vk__tag-dot\"><\/span> Plastik Cerrahi \u00b7 \u0130stanbul\n        <\/span>\n\n        <p class=\"rtn-vk__quote-text\">\n          \u201c\u0130lk aylarda ben hasta gelece\u011finden \u00e7ok bu kadar h\u0131zl\u0131 gelen ba\u015fvurulara\n          nas\u0131l yeti\u015fece\u011fimizden endi\u015feliydim. Bir y\u0131l sonra bakt\u0131\u011f\u0131mda bu projenin\n          en g\u00fc\u00e7l\u00fc taraf\u0131 reklam de\u011fil, birlikte kurdu\u011fumuz <em>karar verme disipliniydi<\/em>.\n          RTN House ekibi bizim i\u00e7in bir ajanstan \u00e7ok, klini\u011fin bir par\u00e7as\u0131 gibi \u00e7al\u0131\u015ft\u0131.\u201d\n        <\/p>\n      <\/div>\n\n      <div class=\"rtn-vk__author\">\n        <div class=\"rtn-vk__author-mark\" aria-hidden=\"true\">YV<\/div>\n        <div>\n          <div class=\"rtn-vk__author-name\">Dr. Yasin K\u00fcr\u015fad Varsak<\/div>\n          <div class=\"rtn-vk__author-title\">Plastik Cerrahi Uzman\u0131 \u00b7 \u0130stanbul<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Sa\u011f: Doktor g\u00f6rseli -->\n    <aside class=\"rtn-vk__image-side\" aria-label=\"Dr. Yasin K\u00fcr\u015fad Varsak portresi\">\n      <img decoding=\"async\"\n        src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/10\/yasin-kursad-varsak.webp\"\n        alt=\"Dr. Yasin K\u00fcr\u015fad Varsak \u2014 Plastik Cerrahi Uzman\u0131\"\n        loading=\"lazy\"\n      \/>\n      <div class=\"rtn-vk__caption\">\n        <span class=\"rtn-vk__caption-line\"><\/span>Vaka \u00b7 24 Ay\n      <\/div>\n    <\/aside>\n\n  <\/article>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9d60cb e-flex e-con-boxed e-con e-parent\" data-id=\"b9d60cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0b51d6 e-con-full e-flex e-con e-child\" data-id=\"b0b51d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc02f6d elementor-widget elementor-widget-pix-text\" data-id=\"cc02f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><h3><span style=\"font-weight: 400;\">As\u0131l Zorluk: &#8220;T\u00fcrkiye = Ucuz&#8221; Alg\u0131s\u0131n\u0131 K\u0131rmak<\/span><\/h3><p><span style=\"font-weight: 400;\">T\u00fcrkiye sa\u011fl\u0131k turizminde uluslararas\u0131 pazar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde tek bir alg\u0131 \u00fczerine kurulu: <\/span><i><span style=\"font-weight: 400;\">&#8220;Ayn\u0131 ameliyat, T\u00fcrkiye&#8217;de yar\u0131 fiyat\u0131na.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> Bu alg\u0131 bir\u00e7ok klinik i\u00e7in bir sat\u0131\u015f arg\u00fcman\u0131. Dr. Varsak projesinde ise bizim i\u00e7in en b\u00fcy\u00fck engeldi.<\/span><\/p><p><span style=\"font-weight: 400;\">Dr. Varsak fiyat rekabeti \u00fczerinden konumlanm\u0131yor; sonu\u00e7 kalitesi ve uzun vadeli hasta memnuniyeti \u00fczerinden b\u00fcy\u00fcyen bir hekim. Bu da dijital pazarlama a\u00e7\u0131s\u0131ndan bamba\u015fka bir oyun demek. \u00c7\u00fcnk\u00fc T\u00fcrkiye aramas\u0131 yapan uluslararas\u0131 hasta kitlesinin \u00f6nemli bir k\u0131sm\u0131 zaten &#8220;en ucuz&#8221; aramas\u0131nda. O kitleye de\u011fil, daha k\u00fc\u00e7\u00fck ama bamba\u015fka bir kitleye ula\u015fmam\u0131z gerekiyordu.<\/span><\/p><p><span style=\"font-weight: 400;\">Bu kitleye ula\u015fmak i\u00e7in b\u00fct\u00fcn dijital yap\u0131y\u0131 d\u00f6rt katmanl\u0131 bir konumland\u0131rma stratejisi \u00fczerine kurduk:<\/span><\/p><ol><li><b> Negatif keyword&#8217;ler: Ucuzu d\u0131\u015flamak, pahal\u0131y\u0131 kovalamaktan daha \u00f6nemli.<\/b><span style=\"font-weight: 400;\"> Google Ads kampanyalar\u0131nda <\/span><i><span style=\"font-weight: 400;\">&#8220;cheapest&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;discount&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;affordable&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;budget&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;cheap deals&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> gibi fiyat odakl\u0131 sorgular tamamen d\u0131\u015fland\u0131. Sekt\u00f6rde \u00e7o\u011fu ajans\u0131n pozitif keyword&#8217;e yo\u011funla\u015ft\u0131\u011f\u0131 bir alanda, negatif keyword listesi bizim i\u00e7in pozitif listeden daha kritik hale geldi. Bu tek ba\u015f\u0131na, ba\u015flang\u0131\u00e7ta d\u00f6n\u00fc\u015fmesi m\u00fcmk\u00fcn olmayan geni\u015f bir trafik kitlesini reklam b\u00fct\u00e7emizin d\u0131\u015f\u0131nda tuttu.<\/span><\/li><\/ol><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca7397b e-con-full e-flex e-con e-child\" data-id=\"ca7397b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d28d9 elementor-widget elementor-widget-pix-img\" data-id=\"16d28d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\" data-widget_type=\"pix-img.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"el-16d28d9\" class=\"pix-img-element d-inline-block none\"  ><div class=\"pix-img-el     left d-inline-block  w-100 rounded-lg\"  ><img fetchpriority=\"high\" decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr.webp\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr.webp 1254w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr-300x300.webp 300w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr-1024x1024.webp 1024w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr-150x150.webp 150w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr-768x768.webp 768w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr-75x75.webp 75w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-tr-460x460.webp 460w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81494ee e-flex e-con-boxed e-con e-parent\" data-id=\"81494ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-faadf37 e-flex e-con-boxed e-con e-child\" data-id=\"faadf37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6036737 elementor-widget elementor-widget-pix-text\" data-id=\"6036737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><p>\u00a0<\/p><ol><li><b> Kreatiflerde fiyat de\u011fil sonu\u00e7.<\/b><span style=\"font-weight: 400;\"> Meta ve Google g\u00f6rsellerinde hi\u00e7bir zaman fiyat yazmad\u0131k, indirim kampanyas\u0131 duyurmad\u0131k, &#8220;X bin TL&#8217;ye&#8221; mesaj\u0131 vermedik. \u00c7\u00fcnk\u00fc bu tip bir ileti\u015fim, ula\u015fmak istedi\u011fimiz hastay\u0131 de\u011fil tam tersini \u00e7ekiyordu. Bunun yerine ger\u00e7ek hasta sonu\u00e7lar\u0131, ameliyat sonras\u0131 7. g\u00fcn \/ 30. g\u00fcn \/ 6. ay g\u00f6rselleri, Dr. Varsak&#8217;\u0131n kendi anlat\u0131m\u0131yla \u00e7ekilmi\u015f e\u011fitim videolar\u0131 ve hastan\u0131n klinikteki s\u00fcre\u00e7 deneyimini anlatan belgesel tarz\u0131 k\u0131sa videolar kulland\u0131k. Rakiplerin \u00e7o\u011fu <\/span><i><span style=\"font-weight: 400;\">&#8220;uygun fiyata rinoplasti&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> diye ba\u015flarken, biz <\/span><i><span style=\"font-weight: 400;\">&#8220;bu s\u00fcreci kimden alacaks\u0131n?&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> sorusunu sorduk.<\/span><\/li><li><b> Doktorun ge\u00e7mi\u015fi, reklam\u0131n kendisi.<\/b><span style=\"font-weight: 400;\"> Bu konumland\u0131rmay\u0131 ayakta tutan en g\u00fc\u00e7l\u00fc arg\u00fcman reklam metinleri de\u011fil, Dr. Varsak&#8217;\u0131n kendi mesleki ge\u00e7mi\u015fiydi: yurt d\u0131\u015f\u0131 e\u011fitim ve fellowship&#8217;ler, uluslararas\u0131 kongrelerde sunulan \u00e7al\u0131\u015fmalar, belirli ameliyat tekniklerindeki y\u0131ll\u0131k vaka say\u0131s\u0131, akademik yay\u0131nlar ve mesleki \u00fcyelikler. Klinik taraf\u0131nda bir &#8220;CV sayfas\u0131&#8221; olarak duran bu bilgileri dijital varl\u0131\u011f\u0131n her noktas\u0131na yayd\u0131k \u2014 landing page&#8217;in kahraman b\u00f6l\u00fcm\u00fcne, reklam kreatiflerinin ilk \u00fc\u00e7 saniyesine, sat\u0131\u015f ekibinin a\u00e7\u0131l\u0131\u015f senaryosuna. \u00c7\u00fcnk\u00fc en ucuzu arayan hasta &#8220;doktor kim?&#8221; diye sormaz. Sonuca \u00f6nem veren hasta sadece onu sorar.<\/span><\/li><li><b> Lead formunda b\u00fct\u00e7e filtresi.<\/b><span style=\"font-weight: 400;\"> Formun en kritik par\u00e7as\u0131 b\u00fct\u00e7e aral\u0131\u011f\u0131 sorusu oldu. Bunu kaba bir \u015fekilde <\/span><i><span style=\"font-weight: 400;\">&#8220;b\u00fct\u00e7eniz nedir?&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> diye sormad\u0131k \u2014 hastan\u0131n beklentilerini anlamak i\u00e7in aral\u0131klarla sunulan, do\u011fal ak\u0131\u015f i\u00e7inde yerle\u015fen bir soru olarak kurgulad\u0131k. Bu hem iki taraf\u0131 erken a\u015famada e\u015fle\u015ftiriyor, hem de beklentisi klini\u011fin fiyat aral\u0131\u011f\u0131yla uyu\u015fmayan hastay\u0131 sat\u0131\u015f s\u00fcrecine girmeden g\u00f6rmemizi sa\u011fl\u0131yor. Bu soruyu eklemeden \u00f6nce sat\u0131\u015f ekibinin zaman\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131 yanl\u0131\u015f beklentili konu\u015fmalara gidiyordu. Sonras\u0131nda ise sat\u0131\u015f ekibi sadece anlaml\u0131 g\u00f6r\u00fc\u015fmeye zaman ay\u0131rd\u0131.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Bu d\u00f6rt katman birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131nda \u015fu oldu: lead say\u0131s\u0131 d\u00fc\u015ft\u00fc, ama her lead&#8217;in sat\u0131\u015fa d\u00f6nme ihtimali belirgin bi\u00e7imde artt\u0131. Bu projede \u00f6\u011frendi\u011fimiz en \u00f6nemli ders bu: <\/span><i><span style=\"font-weight: 400;\">kalite odakl\u0131 hasta profilinde ba\u015far\u0131, daha \u00e7ok lead de\u011fil, daha do\u011fru lead demektir.<\/span><\/i><\/p><h3><span style=\"font-weight: 400;\">Ba\u015flang\u0131\u00e7 Noktas\u0131: Neden \u00d6nce Sistem?<\/span><\/h3><p><span style=\"font-weight: 400;\">Sa\u011fl\u0131k turizmine yeni giren \u00e7o\u011fu klinik ayn\u0131 hatay\u0131 yap\u0131yor: reklam b\u00fct\u00e7esini a\u00e7\u0131yor, leadler akmaya ba\u015fl\u0131yor, ama b\u00fcy\u00fck \u00e7o\u011funlu\u011fu yan\u0131tlanamadan, yanl\u0131\u015f segmente edilmi\u015f halde ya da sat\u0131\u015f ekibi yorgun oldu\u011fu i\u00e7in kay\u0131p gidiyor. Para harcan\u0131yor, hasta gelmiyor.<\/span><\/p><p><span style=\"font-weight: 400;\">Projeye ba\u015flarken bu tuza\u011fa d\u00fc\u015fmemek i\u00e7in ilk 6 haftay\u0131 reklam vermeden ge\u00e7irdik. O s\u00fcrede:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm odakl\u0131 bir landing page mimarisi kurduk<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead&#8217;in geldi\u011fi andan ameliyat karar\u0131na kadarki yolculu\u011fu haritaland\u0131rd\u0131k<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015f ve hasta ileti\u015fim modelini olu\u015fturduk<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM altyap\u0131s\u0131n\u0131 haz\u0131rlad\u0131k<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Sa\u011fl\u0131k turizminde trafik sat\u0131n al\u0131nabilir, hasta g\u00fcveni sat\u0131n al\u0131namaz. G\u00fcven, sistemin i\u00e7inde \u00fcretilen bir \u00e7\u0131kt\u0131d\u0131r.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a303a7 e-flex e-con-boxed e-con e-parent\" data-id=\"2a303a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aed982b e-con-full e-flex e-con e-child\" data-id=\"aed982b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7fc1a elementor-widget elementor-widget-pix-img\" data-id=\"6b7fc1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\" data-widget_type=\"pix-img.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"el-6b7fc1a\" class=\"pix-img-element d-inline-block none\"  ><div class=\"pix-img-el     left d-inline-block  w-100 rounded-lg\"  ><img decoding=\"async\" width=\"1454\" height=\"1540\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/dr.varsak.webp\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/dr.varsak.webp 1454w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/dr.varsak-283x300.webp 283w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/dr.varsak-967x1024.webp 967w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/dr.varsak-768x813.webp 768w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/dr.varsak-1450x1536.webp 1450w\" sizes=\"(max-width: 1454px) 100vw, 1454px\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a15db e-con-full e-flex e-con e-child\" data-id=\"44a15db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f4146 elementor-widget elementor-widget-pix-text\" data-id=\"a9f4146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><h3><span style=\"font-weight: 400;\">Landing Page: Stratejinin G\u00f6rsel \u0130fadesi<\/span><\/h3><p><span style=\"font-weight: 400;\">Yaz\u0131 boyunca anlatt\u0131\u011f\u0131m\u0131z konumland\u0131rman\u0131n somut hali, Dr. Varsak i\u00e7in kurdu\u011fumuz facelift landing page&#8217;inde g\u00f6r\u00fclebilir: <\/span><a href=\"https:\/\/drvarsak.com\/facelift-in-istanbul\/\" target=\"_blank\" rel=\"noopener\"><b>drvarsak.com\/facelift-in-istanbul<\/b><\/a><span style=\"font-weight: 400;\">. Bu sayfa, bir klinik web sitesinin alt sayfas\u0131 de\u011fil; tek bir hizmete odaklanan, kalite odakl\u0131 hasta profiline g\u00f6re kurgulanm\u0131\u015f ba\u011f\u0131ms\u0131z bir d\u00f6n\u00fc\u015f\u00fcm yap\u0131s\u0131d\u0131r. URL yap\u0131s\u0131n\u0131n kendisi bile bunu s\u00f6yl\u00fcyor \u2014 <\/span><i><span style=\"font-weight: 400;\">&#8220;\/facelift-in-istanbul\/&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;\/hizmetlerimiz\/&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> de\u011fil.<\/span><\/p><p><span style=\"font-weight: 400;\">Sayfan\u0131n tasar\u0131m\u0131nda verdi\u011fimiz \u00fc\u00e7 strateji karar\u0131 \u00f6zellikle \u00f6ne \u00e7\u0131k\u0131yor:<\/span><\/p><h3><span style=\"font-weight: 400;\">&#8220;One Facelift Per Day&#8221; \u2014 Hacim reddi<\/span><\/h3><p><span style=\"font-weight: 400;\">Sayfan\u0131n en \u00fcst\u00fcndeki d\u00f6rt maddeden biri \u015fu: <\/span><i><span style=\"font-weight: 400;\">&#8220;One Facelift Per Day.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> Bu c\u00fcmle, T\u00fcrkiye sa\u011fl\u0131k turizmindeki hakim alg\u0131ya verilmi\u015f tek c\u00fcmlelik bir cevap. \u00c7o\u011fu klinik &#8220;g\u00fcnl\u00fck kapasite&#8221;, &#8220;ayl\u0131k ameliyat say\u0131s\u0131&#8221; gibi hacim g\u00f6stergelerini gurur kayna\u011f\u0131 olarak sunar. Biz tam tersini yapt\u0131k: g\u00fcnde tek ameliyat yap\u0131ld\u0131\u011f\u0131n\u0131 \u00f6n sayfan\u0131n en g\u00f6r\u00fcn\u00fcr noktas\u0131na koyduk. \u00c7\u00fcnk\u00fc hedef hasta i\u00e7in g\u00fcnde 8 ameliyat yapan klinik tercih sebebi de\u011fil, ka\u00e7\u0131\u015f sebebi. Ayn\u0131 b\u00f6l\u00fcmde <\/span><i><span style=\"font-weight: 400;\">&#8220;Dr. Varsak&#8217;s Entire Practice Is Centered Only on Facelift Surgery&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> c\u00fcmlesi de uzmanl\u0131\u011f\u0131 odak \u00fczerinden tan\u0131ml\u0131yor \u2014 20 farkl\u0131 ameliyat yapan bir hekim de\u011fil, tek konuya adanm\u0131\u015f bir cerrah.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4369a85 e-flex e-con-boxed e-con e-parent\" data-id=\"4369a85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ad3c6 elementor-widget elementor-widget-html\" data-id=\"08ad3c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"case-info-section\">\n  <div class=\"case-info-wrap\">\n    \n    <div class=\"case-info-image\">\n      <img decoding=\"async\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-2.webp\" alt=\"Medical report style before after section\">\n    <\/div>\n\n    <div class=\"case-info-content\">\n      <h2>Pazarlama de\u011fil, bilgi<\/h2>\n\n      <p>\n       Sayfadaki \u00f6ncesi\/sonras\u0131 b\u00f6l\u00fcm\u00fc standart bir foto galerisi de\u011fil. Her vaka medikal rapor format\u0131yla etiketlenmi\u015f: \"51, Montana \u2013 Day 15, USA\" ve alt\u0131nda uygulanan teknikler listeleniyor (Extended Deep Plane Facelift + Deep Neck Lift, Temporal Lift, Upper Blepharoplasty, Fat Transfer to Face).\n      <\/p>\n\n      <p>\n      Hasta ya\u015f\u0131, ya\u015fad\u0131\u011f\u0131 eyalet, ameliyat sonras\u0131 ka\u00e7 g\u00fcn ge\u00e7ti\u011fi ve hangi tekniklerin uyguland\u0131\u011f\u0131 \u015feffaf\u00e7a belirtildi\u011finde, okuyucu pazarlama de\u011fil bilgi ald\u0131\u011f\u0131n\u0131 hissediyor.\n      <\/p>\n\n      <p>\n        Ayn\u0131 mant\u0131k sayfa alt\u0131ndaki FAQ b\u00f6l\u00fcm\u00fcnde de s\u00fcr\u00fcyor: 12 ayr\u0131 soru \u2014 ameliyat \u00f6ncesi haz\u0131rl\u0131k, havaalan\u0131 tercihi, anestezi, izlerin yerle\u015fimi, u\u00e7u\u015fa ve i\u015f hayat\u0131na d\u00f6n\u00fc\u015f s\u00fcreleri \u2014 detayl\u0131 bi\u00e7imde cevaplan\u0131yor.\n      <\/p>\n\n      <p>\n      Bu yo\u011fun bilgilendirme, hasta sat\u0131\u015f ekibiyle konu\u015fmaya ba\u015flad\u0131\u011f\u0131nda temel sorular\u0131n \u00e7o\u011funu zaten cevaplam\u0131\u015f olmas\u0131n\u0131 sa\u011fl\u0131yor. G\u00f6r\u00fc\u015fme karakteri de\u011fi\u015fiyor: sorgulama de\u011fil, karar\u0131 birlikte olgunla\u015ft\u0131rma konu\u015fmas\u0131 haline geliyor.\n      <\/p>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n.case-info-section {\n  width: 100%;\n  padding: 90px 20px;\n  background: #f7f4ef;\n  box-sizing: border-box;\n}\n\n.case-info-wrap {\n  max-width: 1180px;\n  margin: 0 auto;\n  display: grid;\n  grid-template-columns: 0.95fr 1.05fr;\n  gap: 56px;\n  align-items: center;\n}\n\n.case-info-image {\n  width: 100%;\n  border-radius: 28px;\n  overflow: hidden;\n  background: #fff;\n  box-shadow: 0 24px 70px rgba(11, 1, 250, 0.12);\n}\n\n.case-info-image img {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n\n.case-info-content {\n  color: #211f1d;\n}\n\n.case-info-content h2 {\n  margin: 0 0 24px;\n  font-size: clamp(34px, 4vw, 58px);\n  line-height: 1.05;\n  font-weight: 700;\n  letter-spacing: -0.04em;\n  color: #0B01FA;\n}\n\n.case-info-content p {\n  margin: 0 0 18px;\n  font-size: 17px;\n  line-height: 1.75;\n  color: rgba(33, 31, 29, 0.78);\n}\n\n.case-info-content p:last-child {\n  margin-bottom: 0;\n  padding-left: 20px;\n  border-left: 3px solid #0B01FA;\n  color: #211f1d;\n  font-weight: 500;\n}\n\n@media (max-width: 900px) {\n  .case-info-section {\n    padding: 64px 18px;\n  }\n\n  .case-info-wrap {\n    grid-template-columns: 1fr;\n    gap: 34px;\n  }\n\n  .case-info-image {\n    border-radius: 22px;\n  }\n\n  .case-info-content h2 {\n    font-size: 36px;\n  }\n\n  .case-info-content p {\n    font-size: 16px;\n    line-height: 1.7;\n  }\n}\n\n@media (max-width: 520px) {\n  .case-info-section {\n    padding: 52px 16px;\n  }\n\n  .case-info-content h2 {\n    font-size: 31px;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259c200 e-flex e-con-boxed e-con e-parent\" data-id=\"259c200\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10dd805 e-con-full e-flex e-con e-child\" data-id=\"10dd805\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce6115 elementor-widget elementor-widget-pix-text\" data-id=\"5ce6115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><h3><span style=\"font-weight: 400;\">Fiyat de\u011fil, cerrah se\u00e7imi<\/span><\/h3><p><span style=\"font-weight: 400;\">Sayfan\u0131n <\/span><i><span style=\"font-weight: 400;\">&#8220;How Much Does a Facelift Cost in Turkey?&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> b\u00f6l\u00fcm\u00fc, sa\u011fl\u0131k turizminde al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir yakla\u015f\u0131mla haz\u0131rland\u0131. Rakam vermek yerine fiyat\u0131 belirleyen be\u015f kriter listeleniyor: cerrah\u0131n yaln\u0131zca y\u00fcz b\u00f6lgesine odaklan\u0131p odaklanmad\u0131\u011f\u0131, hastane akreditasyonlar\u0131, kullan\u0131lan teknik, cerrahi felsefe (g\u00fcnde tek detayl\u0131 vaka vs. y\u00fcksek hacim), ve belgelenmi\u015f uzun vadeli takip sonu\u00e7lar\u0131. B\u00f6l\u00fcm\u00fcn kapan\u0131\u015f\u0131 ise ana mesaj\u0131 tek c\u00fcmlede \u00f6zetliyor: <\/span><b>&#8220;Choosing the Right Surgeon Matters More Than Geography.&#8221;<\/b><span style=\"font-weight: 400;\"> Bu c\u00fcmle, T\u00fcrkiye = ucuz alg\u0131s\u0131na verilmi\u015f en zarif cevaplardan biri. &#8220;T\u00fcrkiye pahal\u0131&#8221; demiyor, &#8220;T\u00fcrkiye ucuz&#8221; demiyor; konuyu tamamen co\u011frafyadan \u00e7\u0131kar\u0131p cerrah se\u00e7imine ta\u015f\u0131yor. Ayn\u0131 felsefe hasta deneyim paketine de yans\u0131yor \u2014 Luxury Accommodation, VIP Transfer, Johns Hopkins Medicine akredite Anadolu Medical Center ve komplikasyon sigortas\u0131, &#8220;bedava&#8221; veya &#8220;hediye&#8221; gibi promosyon dili olmadan, olmas\u0131 gereken bir hizmet seviyesi olarak sunuluyor.<\/span><span style=\"font-weight: 400;\">Bu \u00fc\u00e7 karar ayn\u0131 ilkeye hizmet ediyor: <\/span><b>kullan\u0131c\u0131y\u0131 bilgiye bo\u011fmak yerine, do\u011fru bilgiyle aksiyona y\u00f6nlendirmek.<\/b><span style=\"font-weight: 400;\"> Ve birlikte, tek sayfaya s\u0131\u011fd\u0131r\u0131lm\u0131\u015f bir konumland\u0131rma manifestosu haline geliyor.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-139e219 e-con-full e-flex e-con e-child\" data-id=\"139e219\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3667c1 elementor-widget elementor-widget-pix-img\" data-id=\"d3667c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\" data-widget_type=\"pix-img.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"el-d3667c1\" class=\"pix-img-element d-inline-block none\"  ><div class=\"pix-img-el     left d-inline-block  w-100 rounded-lg\"  ><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/varsak-case-1.jpg\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/varsak-case-1.jpg 700w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/varsak-case-1-300x214.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbd177 elementor-widget elementor-widget-pix-img\" data-id=\"1bbd177\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\" data-widget_type=\"pix-img.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"el-1bbd177\" class=\"pix-img-element d-inline-block none\"  ><div class=\"pix-img-el     left d-inline-block  w-100 rounded-lg\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2058\" height=\"954\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case.webp\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case.webp 2058w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-300x139.webp 300w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-1024x475.webp 1024w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-768x356.webp 768w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-1536x712.webp 1536w, https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/case-2048x949.webp 2048w\" sizes=\"(max-width: 2058px) 100vw, 2058px\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8738bcb e-flex e-con-boxed e-con e-parent\" data-id=\"8738bcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11542bb e-con-full e-flex e-con e-child\" data-id=\"11542bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-358e637 elementor-widget elementor-widget-pix-text\" data-id=\"358e637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><h3><span style=\"font-weight: 400;\">Trafik Stratejisi: Hacim De\u011fil, Niyet<\/span><\/h3><h3><span style=\"font-weight: 400;\">Google Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Y\u00fcksek niyetli arama kampanyalar\u0131yla ba\u015flad\u0131k. <\/span><i><span style=\"font-weight: 400;\">&#8220;Facelift in Turkey&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;rhinoplasty Istanbul&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> gibi karar a\u015famas\u0131na yak\u0131n sorgulara odakland\u0131k; UK, ABD ve Avustralya pazarlar\u0131n\u0131 ayr\u0131 ayr\u0131 optimize ettik \u00e7\u00fcnk\u00fc bu \u00fc\u00e7 pazar\u0131n arama davran\u0131\u015f\u0131, fiyat hassasiyeti ve karar s\u00fcresi birbirinden \u00e7ok farkl\u0131.<\/span><\/p><p><span style=\"font-weight: 400;\">Bu yap\u0131n\u0131n alt\u0131ndaki g\u00f6r\u00fcnmez katman ise daha \u00f6nce bahsetti\u011fimiz negatif keyword stratejisiydi \u2014 kampanya a\u00e7\u0131l\u0131\u015flar\u0131n\u0131n yar\u0131s\u0131 pozitif keyword de\u011fil, d\u0131\u015flanmas\u0131 gereken terimler \u00fczerine harcand\u0131.<\/span><\/p><h3><span style=\"font-weight: 400;\">Meta Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Burada mant\u0131k farkl\u0131yd\u0131: insanlar Meta&#8217;da ameliyat aramaz, fark eder. \u00dc\u00e7 katmanl\u0131 bir yap\u0131 kurduk:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So\u011fuk kitleye marka ve doktor tan\u0131t\u0131m\u0131<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lookalike audience ile karar a\u015famas\u0131na yak\u0131n kullan\u0131c\u0131lar<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remarketing ile web sitesini ziyaret edip \u00e7\u0131kanlar<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Kreatif stratejisi ba\u015ftan netti: fiyat s\u00f6ylemi yok, sonu\u00e7 s\u00f6ylemi var.<\/span><\/p><h3><span style=\"font-weight: 400;\">Lead Formunda Patlayan \u0130lk Denememiz<\/span><\/h3><p><span style=\"font-weight: 400;\">\u0130lk ay standart bir lead formla ba\u015flad\u0131k. \u0130ki hafta sonra sat\u0131\u015f ekibinden \u015fu geri bildirimi ald\u0131k: <\/span><i><span style=\"font-weight: 400;\">&#8220;Leadlerin yar\u0131s\u0131 ya yanl\u0131\u015f \u00fclkede, ya hizmete uygun de\u011fil, ya da sadece fiyat \u00f6\u011frenmek istiyor \u2014 de\u011fer konu\u015fmas\u0131na haz\u0131r de\u011fil.&#8221;<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Bu geri bildirim formu ba\u015ftan tasarlamam\u0131za yol a\u00e7t\u0131. \u0130ki manuel filtre sorusu ekledik, ard\u0131ndan ko\u015fullu (conditional) bir ak\u0131\u015f kurduk \u2014 kullan\u0131c\u0131n\u0131n verdi\u011fi cevaba g\u00f6re form de\u011fi\u015fiyor ve sadece ilgili bilgiler toplan\u0131yordu. B\u00fct\u00e7e aral\u0131\u011f\u0131 sorusunu da bu yeni forma bu a\u015famada entegre ettik.<\/span><\/p><p><span style=\"font-weight: 400;\">Lead say\u0131s\u0131 d\u00fc\u015ft\u00fc, ama sat\u0131\u015f ekibinin kapatt\u0131\u011f\u0131 oran belirgin bi\u00e7imde artt\u0131.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91bb466 e-con-full e-flex e-con e-child\" data-id=\"91bb466\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e413542 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"e413542\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \/ 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/varsak-form.jpeg\" alt=\"varsak-form\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \/ 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/varsak-form-1.jpeg\" alt=\"varsak-form-1\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0719945 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0719945\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e7ec9e\" data-id=\"7e7ec9e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-513ab5d elementor-widget elementor-widget-html\" data-id=\"513ab5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     RTN House \u2014 Case Study Body Block (Dr. Yasin K\u00fcr\u015fad Varsak) \u2014 TR\n     Sayfa: \/case-studies\/building-a-health-tourism-system-from-scratch-in-24-months\/\n     ============================================================ -->\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600;9..144,700&family=Manrope:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n  .rtn-cs {\n    --rtn-bg:        #F4EFE6;\n    --rtn-card:      #FFFFFF;\n    --rtn-card-2:    #FBF7F0;\n    --rtn-ink:       #14181F;\n    --rtn-ink-soft:  #4A5160;\n    --rtn-line:      #E6DFD2;\n    --rtn-line-2:    #D8CFB8;\n    --rtn-accent:    #0B01FA;\n    --rtn-accent-deep:#0701B8;\n    --rtn-accent-50: #E5E3FF;\n\n    padding: 80px 24px 96px;\n    background: var(--rtn-bg) !important;\n    color: var(--rtn-ink) !important;\n    font-family: 'Manrope', system-ui, -apple-system, sans-serif;\n    line-height: 1.7;\n    -webkit-font-smoothing: antialiased;\n    text-align: left !important;\n  }\n  .rtn-cs *,\n  .rtn-cs *::before,\n  .rtn-cs *::after { box-sizing: border-box; }\n\n  \/* ============================================================\n     KILIT: T\u00fcm metin sola hizal\u0131 (host page text-align: center'\u0131 yener)\n     ============================================================ *\/\n  .rtn-cs,\n  .rtn-cs__inner,\n  .rtn-cs__section,\n  .rtn-cs__section-head,\n  .rtn-cs__section-title-group,\n  .rtn-cs__eyebrow,\n  .rtn-cs__h2,\n  .rtn-cs__p,\n  .rtn-cs__p--lead,\n  .rtn-cs__closing,\n  .rtn-cs__list,\n  .rtn-cs__list li,\n  .rtn-cs__numlist,\n  .rtn-cs__numlist li,\n  .rtn-cs__results,\n  .rtn-cs__results li,\n  .rtn-cs__lessons,\n  .rtn-cs__lessons li,\n  .rtn-cs__year-divider,\n  .rtn-cs__year-label,\n  .rtn-cs__milestone,\n  .rtn-cs__milestone-card,\n  .rtn-cs__milestone-title,\n  .rtn-cs__milestone-desc,\n  .rtn-cs__callout,\n  .rtn-cs__callout-body,\n  .rtn-cs__callout-label,\n  .rtn-cs__stat,\n  .rtn-cs__stat-num,\n  .rtn-cs__stat-label,\n  .rtn-cs__hero-stats {\n    text-align: left !important;\n  }\n  .rtn-cs__milestone-badge,\n  .rtn-cs__milestone-badge .rtn-cs__milestone-num {\n    text-align: center !important;\n  }\n  .rtn-cs__triangle { display: block !important; margin-left: auto !important; margin-right: auto !important; }\n\n  \/* Liste reset *\/\n  .rtn-cs ul,\n  .rtn-cs ol,\n  .rtn-cs li {\n    list-style: none !important;\n    list-style-type: none !important;\n    list-style-image: none !important;\n    list-style-position: outside !important;\n    margin-left: 0 !important;\n    padding-left: 0 !important;\n    background-image: none !important;\n  }\n  .rtn-cs li::marker {\n    content: \"\" !important;\n    color: transparent !important;\n    display: none !important;\n  }\n\n  .rtn-cs__inner {\n    max-width: 820px;\n    margin: 0 auto !important;\n  }\n\n  \/* === B\u00f6l\u00fcm ba\u015fl\u0131klar\u0131 \u2014 kompakt ve dengeli === *\/\n  .rtn-cs__section { margin-top: 80px; }\n  .rtn-cs__section:first-of-type { margin-top: 0; }\n\n  .rtn-cs__section-head {\n    display: flex !important;\n    flex-direction: row !important;\n    align-items: center !important;\n    justify-content: flex-start !important;\n    gap: 16px !important;\n    margin: 0 0 28px !important;\n    width: 100%;\n  }\n  .rtn-cs__icon {\n    flex: 0 0 auto !important;\n    width: 52px !important;\n    height: 52px !important;\n    border-radius: 14px;\n    display: grid !important;\n    place-items: center !important;\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    color: var(--rtn-accent) !important;\n    box-shadow: 0 12px 24px -18px rgba(11,1,250,0.35),\n                inset 0 0 0 1px rgba(255,255,255,0.6);\n    position: relative;\n  }\n  .rtn-cs__icon::after {\n    content: \"\";\n    position: absolute;\n    inset: -1px;\n    border-radius: 14px;\n    background: linear-gradient(135deg, rgba(11,1,250,0.10), transparent 60%);\n    pointer-events: none;\n  }\n  .rtn-cs__icon svg { width: 24px; height: 24px; position: relative; z-index: 1; }\n\n  .rtn-cs__section-title-group {\n    flex: 1 1 auto !important;\n    min-width: 0 !important;\n  }\n  .rtn-cs__eyebrow {\n    display: block !important;\n    color: var(--rtn-accent) !important;\n    font-size: 11px !important;\n    font-weight: 700 !important;\n    letter-spacing: 0.22em !important;\n    text-transform: uppercase !important;\n    margin: 0 0 4px !important;\n    line-height: 1.4 !important;\n  }\n  .rtn-cs__h2 {\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 500 !important;\n    font-size: clamp(24px, 2.8vw, 32px) !important;\n    line-height: 1.2 !important;\n    letter-spacing: -0.012em !important;\n    color: var(--rtn-ink) !important;\n    margin: 0 !important;\n  }\n\n  \/* === Metin === *\/\n  .rtn-cs__p {\n    font-size: 16px !important;\n    color: var(--rtn-ink-soft) !important;\n    margin: 0 0 16px !important;\n    line-height: 1.75 !important;\n  }\n  .rtn-cs__p--lead {\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 400 !important;\n    font-size: clamp(18px, 1.55vw, 21px) !important;\n    line-height: 1.55 !important;\n    color: var(--rtn-ink) !important;\n    letter-spacing: -0.005em !important;\n    margin: 0 0 24px !important;\n  }\n\n  \/* === Pull-quote === *\/\n  .rtn-cs__closing {\n    position: relative;\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-style: italic !important;\n    font-size: clamp(18px, 1.55vw, 21px) !important;\n    color: var(--rtn-ink) !important;\n    line-height: 1.5 !important;\n    padding: 26px 28px 26px 60px !important;\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    border-radius: 14px !important;\n    margin: 22px 0 0 !important;\n    box-shadow: 0 18px 40px -28px rgba(20,24,31,0.20);\n  }\n  .rtn-cs__closing::before {\n    content: \"\u201c\";\n    position: absolute;\n    left: 20px;\n    top: 4px;\n    font-family: 'Fraunces', Georgia, serif;\n    font-size: 56px;\n    line-height: 1;\n    color: var(--rtn-accent) !important;\n    opacity: 0.9;\n  }\n\n  \/* === Numaral\u0131 kart liste === *\/\n  .rtn-cs__numlist {\n    margin: 16px 0 24px !important;\n    padding: 0 !important;\n    counter-reset: rtn-num;\n    display: grid !important;\n    gap: 10px !important;\n  }\n  .rtn-cs__numlist li {\n    counter-increment: rtn-num;\n    position: relative;\n    display: grid !important;\n    grid-template-columns: 36px 1fr !important;\n    gap: 16px !important;\n    padding: 14px 18px !important;\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    border-radius: 12px !important;\n    font-size: 15px !important;\n    color: var(--rtn-ink) !important;\n    line-height: 1.6 !important;\n    transition: border-color 0.2s ease, transform 0.2s ease;\n  }\n  .rtn-cs__numlist li:hover {\n    border-color: var(--rtn-accent-50) !important;\n    transform: translateY(-1px);\n  }\n  .rtn-cs__numlist li::before {\n    content: counter(rtn-num, decimal-leading-zero) !important;\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 600 !important;\n    font-size: 13px !important;\n    color: var(--rtn-accent) !important;\n    background: var(--rtn-accent-50) !important;\n    border-radius: 8px !important;\n    display: grid !important;\n    place-items: center !important;\n    width: 36px !important;\n    height: 28px !important;\n    letter-spacing: 0.04em !important;\n    position: static !important;\n    text-align: center !important;\n  }\n\n  \/* === Sade bullet list === *\/\n  .rtn-cs__list {\n    margin: 12px 0 22px !important;\n    padding: 0 !important;\n    display: grid !important;\n    gap: 0 !important;\n  }\n  .rtn-cs__list li {\n    position: relative;\n    padding: 12px 0 12px 36px !important;\n    font-size: 15.5px !important;\n    color: var(--rtn-ink) !important;\n    line-height: 1.65 !important;\n    border-bottom: 1px solid var(--rtn-line) !important;\n  }\n  .rtn-cs__list li:last-child { border-bottom: none !important; }\n  .rtn-cs__list li::before {\n    content: \"\" !important;\n    position: absolute !important;\n    left: 4px !important;\n    top: 22px !important;\n    width: 18px !important;\n    height: 1.5px !important;\n    background: var(--rtn-accent) !important;\n    display: block !important;\n  }\n\n  \/* === Anahtar kural callout === *\/\n  .rtn-cs__callout {\n    display: flex !important;\n    flex-direction: row !important;\n    gap: 18px !important;\n    align-items: flex-start !important;\n    background: linear-gradient(135deg, var(--rtn-card) 0%, var(--rtn-accent-50) 200%) !important;\n    border: 1px solid var(--rtn-line) !important;\n    border-left: 3px solid var(--rtn-accent) !important;\n    border-radius: 14px !important;\n    padding: 22px 24px !important;\n    margin: 14px 0 0 !important;\n    box-shadow: 0 18px 36px -28px rgba(11,1,250,0.30);\n  }\n  .rtn-cs__callout-icon {\n    flex: 0 0 auto !important;\n    width: 36px !important;\n    height: 36px !important;\n    border-radius: 10px !important;\n    background: var(--rtn-accent) !important;\n    color: #fff !important;\n    display: grid !important;\n    place-items: center !important;\n    box-shadow: 0 8px 18px -8px rgba(11,1,250,0.65);\n  }\n  .rtn-cs__callout-icon svg { width: 18px; height: 18px; }\n  .rtn-cs__callout-body {\n    font-size: 15.5px !important;\n    color: var(--rtn-ink) !important;\n    line-height: 1.65 !important;\n  }\n  .rtn-cs__callout-label {\n    display: block !important;\n    font-family: 'Manrope', sans-serif !important;\n    font-size: 11px !important;\n    font-weight: 700 !important;\n    letter-spacing: 0.18em !important;\n    text-transform: uppercase !important;\n    color: var(--rtn-accent) !important;\n    margin: 0 0 6px !important;\n  }\n\n  \/* === \u00dc\u00e7gen diyagram === *\/\n  .rtn-cs__triangle {\n    width: 100%;\n    max-width: 460px;\n    aspect-ratio: 16 \/ 10;\n    margin: 8px auto 28px !important;\n  }\n\n  \/* === Timeline === *\/\n  .rtn-cs__year-divider {\n    display: flex !important;\n    flex-direction: row !important;\n    align-items: center !important;\n    gap: 16px !important;\n    margin: 18px 0 12px !important;\n    padding-top: 0 !important;\n  }\n  .rtn-cs__year-divider:first-of-type { margin-top: 8px !important; }\n  .rtn-cs__year-label {\n    flex: 0 0 auto !important;\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 600 !important;\n    font-size: 12px !important;\n    letter-spacing: 0.22em !important;\n    text-transform: uppercase !important;\n    color: var(--rtn-accent) !important;\n    background: var(--rtn-accent-50) !important;\n    padding: 6px 14px !important;\n    border-radius: 999px !important;\n  }\n  .rtn-cs__year-line {\n    flex: 1 1 auto !important;\n    height: 1px !important;\n    background: var(--rtn-line-2) !important;\n  }\n\n  .rtn-cs__timeline {\n    margin: 0 !important;\n    padding: 0 !important;\n    position: relative;\n    display: grid !important;\n    gap: 12px !important;\n  }\n  .rtn-cs__milestone {\n    position: relative;\n    display: grid !important;\n    grid-template-columns: 64px 1fr !important;\n    gap: 18px !important;\n    align-items: stretch !important;\n    padding: 0 !important;\n    background: transparent !important;\n    border: none !important;\n  }\n  .rtn-cs__milestone::before {\n    content: \"\" !important;\n    position: absolute !important;\n    left: 31px !important;\n    top: 56px !important;\n    bottom: -12px !important;\n    width: 2px !important;\n    height: auto !important;\n    background: linear-gradient(180deg, var(--rtn-line-2) 0%, var(--rtn-line-2) 50%, transparent 100%) !important;\n    display: block !important;\n  }\n  .rtn-cs__milestone:last-child::before { display: none !important; }\n\n  .rtn-cs__milestone-badge {\n    position: relative;\n    z-index: 2;\n    width: 64px !important;\n    height: 56px !important;\n    border-radius: 14px !important;\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    display: grid !important;\n    place-items: center !important;\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 600 !important;\n    font-size: 13px !important;\n    color: var(--rtn-accent) !important;\n    letter-spacing: 0.02em !important;\n    box-shadow: 0 8px 22px -16px rgba(11,1,250,0.35);\n    line-height: 1.05 !important;\n    padding: 0 4px !important;\n  }\n  .rtn-cs__milestone-badge .rtn-cs__milestone-num {\n    display: block !important;\n    font-size: 9.5px !important;\n    font-weight: 700 !important;\n    letter-spacing: 0.18em !important;\n    color: var(--rtn-ink-soft) !important;\n    font-family: 'Manrope', sans-serif !important;\n    margin: 0 0 2px !important;\n    text-transform: uppercase !important;\n  }\n\n  .rtn-cs__milestone-card {\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    border-radius: 14px !important;\n    padding: 18px 22px !important;\n    transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease;\n  }\n  .rtn-cs__milestone-card:hover {\n    border-color: var(--rtn-accent-50) !important;\n    transform: translateY(-1px);\n    box-shadow: 0 18px 30px -24px rgba(11,1,250,0.25);\n  }\n  .rtn-cs__milestone-title {\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 600 !important;\n    font-size: 16.5px !important;\n    color: var(--rtn-ink) !important;\n    margin: 0 0 6px !important;\n    line-height: 1.3 !important;\n    display: flex !important;\n    flex-direction: row !important;\n    align-items: center !important;\n    gap: 10px !important;\n  }\n  .rtn-cs__milestone-icon {\n    display: inline-grid !important;\n    place-items: center !important;\n    width: 24px !important;\n    height: 24px !important;\n    border-radius: 7px !important;\n    background: var(--rtn-accent-50) !important;\n    color: var(--rtn-accent) !important;\n    flex: 0 0 auto !important;\n  }\n  .rtn-cs__milestone-icon svg { width: 13px; height: 13px; }\n  .rtn-cs__milestone-desc {\n    font-size: 14.5px !important;\n    color: var(--rtn-ink-soft) !important;\n    line-height: 1.6 !important;\n    margin: 0 !important;\n  }\n\n  \/* === Hero stats === *\/\n  .rtn-cs__hero-stats {\n    display: grid !important;\n    grid-template-columns: 1.4fr 1fr 1fr !important;\n    gap: 12px !important;\n    margin: 8px 0 18px !important;\n  }\n  .rtn-cs__stat {\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    border-radius: 14px !important;\n    padding: 24px 22px !important;\n    position: relative;\n    overflow: hidden;\n  }\n  .rtn-cs__stat--primary {\n    background: var(--rtn-ink) !important;\n    border-color: var(--rtn-ink) !important;\n    color: #fff !important;\n  }\n  .rtn-cs__stat--primary::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    background: radial-gradient(circle at 80% 0%, rgba(11,1,250,0.45), transparent 55%);\n    pointer-events: none;\n  }\n  .rtn-cs__stat-num {\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 500 !important;\n    font-size: clamp(30px, 3.6vw, 44px) !important;\n    line-height: 1 !important;\n    letter-spacing: -0.025em !important;\n    color: var(--rtn-accent) !important;\n    position: relative;\n    z-index: 1;\n    margin: 0 !important;\n  }\n  .rtn-cs__stat--primary .rtn-cs__stat-num { color: #fff !important; }\n  .rtn-cs__stat--primary .rtn-cs__stat-num em {\n    font-style: normal !important;\n    color: var(--rtn-accent) !important;\n    text-shadow: 0 0 24px rgba(11,1,250,0.5);\n  }\n  .rtn-cs__stat-label {\n    margin: 10px 0 0 !important;\n    font-size: 12.5px !important;\n    color: var(--rtn-ink-soft) !important;\n    line-height: 1.45 !important;\n    position: relative;\n    z-index: 1;\n  }\n  .rtn-cs__stat--primary .rtn-cs__stat-label { color: rgba(255,255,255,0.72) !important; }\n\n  \/* Sonu\u00e7 bullet listesi *\/\n  .rtn-cs__results {\n    margin: 14px 0 22px !important;\n    padding: 0 !important;\n    display: grid !important;\n    gap: 10px !important;\n  }\n  .rtn-cs__results li {\n    display: flex !important;\n    flex-direction: row !important;\n    gap: 14px !important;\n    padding: 16px 22px !important;\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    border-radius: 12px !important;\n    font-size: 15px !important;\n    color: var(--rtn-ink) !important;\n    line-height: 1.6 !important;\n    align-items: flex-start !important;\n  }\n  .rtn-cs__results li::before {\n    content: \"\" !important;\n    flex: 0 0 auto !important;\n    width: 22px !important;\n    height: 22px !important;\n    border-radius: 50% !important;\n    background:\n      url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='%23ffffff' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='5 13 10 18 19 6'\/%3E%3C\/svg%3E\")\n      no-repeat center \/ 14px 14px,\n      var(--rtn-accent) !important;\n    margin-top: 2px !important;\n    box-shadow: 0 0 0 4px var(--rtn-accent-50) !important;\n    position: static !important;\n    display: block !important;\n  }\n\n  \/* === Lessons grid === *\/\n  .rtn-cs__lessons {\n    margin: 16px 0 0 !important;\n    padding: 0 !important;\n    counter-reset: rtn-lesson;\n    display: grid !important;\n    grid-template-columns: repeat(2, 1fr) !important;\n    gap: 12px !important;\n  }\n  .rtn-cs__lessons li {\n    counter-increment: rtn-lesson;\n    position: relative;\n    background: var(--rtn-card) !important;\n    border: 1px solid var(--rtn-line) !important;\n    border-radius: 14px !important;\n    padding: 22px !important;\n    font-size: 14.5px !important;\n    color: var(--rtn-ink) !important;\n    line-height: 1.6 !important;\n    transition: border-color 0.2s ease, transform 0.2s ease;\n  }\n  .rtn-cs__lessons li:hover {\n    border-color: var(--rtn-accent-50) !important;\n    transform: translateY(-1px);\n  }\n  .rtn-cs__lessons li::before {\n    content: counter(rtn-lesson, decimal-leading-zero) !important;\n    display: block !important;\n    font-family: 'Fraunces', Georgia, serif !important;\n    font-weight: 600 !important;\n    font-size: 13px !important;\n    color: var(--rtn-accent) !important;\n    letter-spacing: 0.16em !important;\n    margin: 0 0 8px !important;\n    position: static !important;\n    width: auto !important;\n    height: auto !important;\n    background: transparent !important;\n    border-radius: 0 !important;\n  }\n\n  \/* === Mobil === *\/\n  @media (max-width: 720px) {\n    .rtn-cs { padding: 56px 18px 72px; }\n    .rtn-cs__section { margin-top: 60px; }\n    .rtn-cs__section-head { gap: 12px !important; margin-bottom: 22px !important; }\n    .rtn-cs__icon { width: 44px !important; height: 44px !important; border-radius: 12px; }\n    .rtn-cs__icon svg { width: 20px; height: 20px; }\n    .rtn-cs__h2 { font-size: 22px !important; }\n    .rtn-cs__eyebrow { font-size: 10.5px !important; }\n    .rtn-cs__p--lead { font-size: 17px !important; }\n\n    .rtn-cs__closing { padding: 22px 22px 22px 50px !important; font-size: 17.5px !important; }\n    .rtn-cs__closing::before { left: 16px; font-size: 44px; }\n\n    .rtn-cs__milestone { grid-template-columns: 52px 1fr !important; gap: 14px !important; }\n    .rtn-cs__milestone-badge { width: 52px !important; height: 52px !important; font-size: 11.5px !important; }\n    .rtn-cs__milestone-badge .rtn-cs__milestone-num { font-size: 8.5px !important; }\n    .rtn-cs__milestone::before { left: 25px !important; top: 52px !important; }\n    .rtn-cs__milestone-card { padding: 16px 18px !important; }\n    .rtn-cs__milestone-title { font-size: 15px !important; }\n    .rtn-cs__milestone-desc { font-size: 13.5px !important; }\n\n    .rtn-cs__hero-stats { grid-template-columns: 1fr !important; }\n    .rtn-cs__lessons { grid-template-columns: 1fr !important; }\n\n    .rtn-cs__numlist li { padding: 12px 14px !important; font-size: 14px !important; }\n    .rtn-cs__results li { padding: 14px 18px !important; font-size: 14px !important; }\n    .rtn-cs__callout { flex-direction: column !important; gap: 12px !important; padding: 20px !important; }\n  }\n<\/style>\n\n<section class=\"rtn-cs\" lang=\"tr\">\n  <div class=\"rtn-cs__inner\">\n\n    <!-- ============ 1. Lead'den Sat\u0131\u015fa ============ -->\n    <div class=\"rtn-cs__section\">\n      <div class=\"rtn-cs__section-head\">\n        <div class=\"rtn-cs__icon\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"rtn-cs__section-title-group\">\n          <div class=\"rtn-cs__eyebrow\">B\u00f6l\u00fcm 01<\/div>\n          <h2 class=\"rtn-cs__h2\">Lead'den Sat\u0131\u015fa: K\u0131r\u0131lma Noktas\u0131<\/h2>\n        <\/div>\n      <\/div>\n\n      <p class=\"rtn-cs__p--lead\">\n        Sa\u011fl\u0131k turizminde en \u00e7ok para, lead geldikten sonraki ilk 30 dakikada kaybedilir.\n        Bir hasta formu doldurduktan sonra geri d\u00f6n\u00fc\u015f gecikirse, b\u00fcy\u00fck ihtimalle ba\u015fka bir\n        klinikle konu\u015fmaya ba\u015flam\u0131\u015f oluyor.\n      <\/p>\n\n      <p class=\"rtn-cs__p\">Bu y\u00fczden kurulan sistemde:<\/p>\n\n      <ul class=\"rtn-cs__numlist\">\n        <li><span>Her lead sat\u0131\u015f ekibine anl\u0131k bildirim olarak d\u00fc\u015f\u00fcyor<\/span><\/li>\n        <li><span>\u0130lk temas hedefi 15 dakika alt\u0131<\/span><\/li>\n        <li><span>CRM i\u00e7inde lead pipeline, hasta segmentasyonu ve tekrar ileti\u015fim senaryolar\u0131 tan\u0131ml\u0131<\/span><\/li>\n        <li><span>Cevaps\u0131z kalan lead'ler otomatik olarak ikinci tura giriyor<\/span><\/li>\n      <\/ul>\n\n      <p class=\"rtn-cs__p\">\n        Bu s\u00fcre\u00e7 bir anda kurulmad\u0131. 3. ay\u0131n sonunda sat\u0131\u015f ekibiyle yapt\u0131\u011f\u0131m\u0131z bir toplant\u0131da\n        fark ettik ki ayn\u0131 lead'e farkl\u0131 zamanlarda farkl\u0131 ki\u015filer d\u00f6n\u00fcyor ve hasta kafas\u0131 kar\u0131\u015f\u0131yor.\n      <\/p>\n\n      <div class=\"rtn-cs__callout\">\n        <div class=\"rtn-cs__callout-icon\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <circle cx=\"8\" cy=\"14\" r=\"4\"\/>\n            <path d=\"M11 11l9-9\"\/>\n            <path d=\"M16 6l3 3\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"rtn-cs__callout-body\">\n          <span class=\"rtn-cs__callout-label\">Anahtar Kural<\/span>\n          Single-owner atama kural\u0131n\u0131 o g\u00fcn getirdik \u2014 her lead'in tek bir sahibi var,\n          kapanana veya kaybolana kadar ayn\u0131 ki\u015fi takip ediyor.\n        <\/div>\n      <\/div>\n    <\/div>\n\n\n    <!-- ============ 2. \u00dc\u00e7genin S\u0131rr\u0131 ============ -->\n    <div class=\"rtn-cs__section\">\n      <div class=\"rtn-cs__section-head\">\n        <div class=\"rtn-cs__icon\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <circle cx=\"12\" cy=\"4\" r=\"2\"\/>\n            <circle cx=\"4\" cy=\"20\" r=\"2\"\/>\n            <circle cx=\"20\" cy=\"20\" r=\"2\"\/>\n            <line x1=\"12\" y1=\"6\" x2=\"5\" y2=\"18\"\/>\n            <line x1=\"12\" y1=\"6\" x2=\"19\" y2=\"18\"\/>\n            <line x1=\"6\" y1=\"20\" x2=\"18\" y2=\"20\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"rtn-cs__section-title-group\">\n          <div class=\"rtn-cs__eyebrow\">B\u00f6l\u00fcm 02<\/div>\n          <h2 class=\"rtn-cs__h2\">Ajans, Doktor, Sat\u0131\u015f Ekibi: \u00dc\u00e7genin S\u0131rr\u0131<\/h2>\n        <\/div>\n      <\/div>\n\n      <p class=\"rtn-cs__p--lead\">\n        Bu projenin en g\u00fc\u00e7l\u00fc taraf\u0131 ne landing page ne de reklam optimizasyonuydu.\n        \u00dc\u00e7 taraf\u0131n da ayn\u0131 masaya oturdu\u011fu haftal\u0131k toplant\u0131lard\u0131.\n      <\/p>\n\n      <svg class=\"rtn-cs__triangle\" viewBox=\"0 0 460 290\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n        <defs>\n          <linearGradient id=\"rtn-tri-line\" x1=\"0\" x2=\"1\" y1=\"0\" y2=\"1\">\n            <stop offset=\"0%\" stop-color=\"#0B01FA\" stop-opacity=\"0.55\"\/>\n            <stop offset=\"100%\" stop-color=\"#0B01FA\" stop-opacity=\"0.15\"\/>\n          <\/linearGradient>\n        <\/defs>\n        <line x1=\"230\" y1=\"60\" x2=\"80\" y2=\"220\" stroke=\"url(#rtn-tri-line)\" stroke-width=\"1.5\" stroke-dasharray=\"4 6\"\/>\n        <line x1=\"230\" y1=\"60\" x2=\"380\" y2=\"220\" stroke=\"url(#rtn-tri-line)\" stroke-width=\"1.5\" stroke-dasharray=\"4 6\"\/>\n        <line x1=\"80\" y1=\"220\" x2=\"380\" y2=\"220\" stroke=\"url(#rtn-tri-line)\" stroke-width=\"1.5\" stroke-dasharray=\"4 6\"\/>\n\n        <g transform=\"translate(230 60)\">\n          <circle r=\"34\" fill=\"#FFFFFF\" stroke=\"#0B01FA\" stroke-width=\"1.5\"\/>\n          <text y=\"-4\" text-anchor=\"middle\" font-family=\"Fraunces,Georgia,serif\" font-size=\"11\" font-weight=\"600\" fill=\"#14181F\">DOKTOR<\/text>\n          <text y=\"12\" text-anchor=\"middle\" font-family=\"Manrope,sans-serif\" font-size=\"9.5\" fill=\"#4A5160\">Klinik bilgisi<\/text>\n        <\/g>\n        <g transform=\"translate(80 220)\">\n          <circle r=\"34\" fill=\"#FFFFFF\" stroke=\"#0B01FA\" stroke-width=\"1.5\"\/>\n          <text y=\"-4\" text-anchor=\"middle\" font-family=\"Fraunces,Georgia,serif\" font-size=\"11\" font-weight=\"600\" fill=\"#14181F\">AJANS<\/text>\n          <text y=\"12\" text-anchor=\"middle\" font-family=\"Manrope,sans-serif\" font-size=\"9.5\" fill=\"#4A5160\">Reklam &amp; veri<\/text>\n        <\/g>\n        <g transform=\"translate(380 220)\">\n          <circle r=\"34\" fill=\"#FFFFFF\" stroke=\"#0B01FA\" stroke-width=\"1.5\"\/>\n          <text y=\"-4\" text-anchor=\"middle\" font-family=\"Fraunces,Georgia,serif\" font-size=\"11\" font-weight=\"600\" fill=\"#14181F\">SATI\u015e<\/text>\n          <text y=\"12\" text-anchor=\"middle\" font-family=\"Manrope,sans-serif\" font-size=\"9.5\" fill=\"#4A5160\">Hasta deneyimi<\/text>\n        <\/g>\n\n        <circle cx=\"230\" cy=\"170\" r=\"3\" fill=\"#0B01FA\"\/>\n      <\/svg>\n\n      <p class=\"rtn-cs__p\">Her hafta \u015funlar\u0131 konu\u015ftuk:<\/p>\n\n      <ul class=\"rtn-cs__list\">\n        <li>Hangi kampanyadan gelen hasta nas\u0131l bir deneyim ya\u015fad\u0131<\/li>\n        <li>Sat\u0131\u015f ekibi hangi itirazlarla kar\u015f\u0131la\u015ft\u0131 \u2014 reklamdan m\u0131, fiyattan m\u0131, g\u00fcvenden mi kaynakland\u0131<\/li>\n        <li>Dr. Varsak'\u0131n klinik taraf\u0131nda fark etti\u011fi eksik bilgi neydi<\/li>\n      <\/ul>\n\n      <p class=\"rtn-cs__p\">\n        Bu toplant\u0131lar reklam kreatiflerine, landing page metinlerine ve form sorular\u0131na\n        do\u011frudan yans\u0131d\u0131. Sahadan gelen veri reklama, reklam verisi sat\u0131\u015f s\u00fcrecine, sat\u0131\u015f\n        verisi klinik deneyimine geri d\u00f6nd\u00fc.\n      <\/p>\n\n      <div class=\"rtn-cs__closing\">\n        Bu d\u00f6ng\u00fc kurulmasayd\u0131, ajans\u0131n optimize etti\u011fi \u015fey ger\u00e7ek hasta de\u011fil,\n        tablodaki rakamlar olurdu.\n      <\/div>\n    <\/div>\n\n\n    <!-- ============ 3. 24 Ay\u0131n Kilometre Ta\u015flar\u0131 ============ -->\n    <div class=\"rtn-cs__section\">\n      <div class=\"rtn-cs__section-head\">\n        <div class=\"rtn-cs__icon\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n            <polygon points=\"16.24 7.76 14.12 14.12 7.76 16.24 9.88 9.88 16.24 7.76\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"rtn-cs__section-title-group\">\n          <div class=\"rtn-cs__eyebrow\">B\u00f6l\u00fcm 03<\/div>\n          <h2 class=\"rtn-cs__h2\">24 Ay\u0131n Kilometre Ta\u015flar\u0131<\/h2>\n        <\/div>\n      <\/div>\n\n      <div class=\"rtn-cs__year-divider\">\n        <span class=\"rtn-cs__year-label\">Y\u0131l 01 \u00b7 Kurulu\u015f<\/span>\n        <span class=\"rtn-cs__year-line\"><\/span>\n      <\/div>\n\n      <ol class=\"rtn-cs__timeline\">\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">01<\/span>Ay 1\u20132<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M9 9h6v6H9z\"\/><\/svg><\/span>\n              Sistem kurulumu\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">Landing page, CRM, sat\u0131\u015f ak\u0131\u015f\u0131, negatif keyword listesi. Reklam yok.<\/p>\n          <\/div>\n        <\/li>\n\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">02<\/span>Ay 3<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"3 11 22 2 13 21 11 13 3 11\"\/><\/svg><\/span>\n              \u0130lk kampanyalar a\u00e7\u0131ld\u0131\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">\u0130lk uluslararas\u0131 hastalar geldi. Lead formundaki ilk problemler tespit edildi.<\/p>\n          <\/div>\n        <\/li>\n\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">03<\/span>Ay 4\u20136<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"22 3 2 3 10 12.46 10 19 14 21 14 12.46 22 3\"\/><\/svg><\/span>\n              Ko\u015fullu form yap\u0131s\u0131na ve b\u00fct\u00e7e filtresine ge\u00e7i\u015f\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">Lead kalitesinde belirgin iyile\u015fme. Ayl\u0131k hasta say\u0131s\u0131 \u00e7ift haneli rakamlara \u00e7\u0131kt\u0131.<\/p>\n          <\/div>\n        <\/li>\n\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">04<\/span>Ay 7\u20139<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"2\" y1=\"12\" x2=\"22\" y2=\"12\"\/><path d=\"M12 2a15 15 0 014 10 15 15 0 01-4 10 15 15 0 01-4-10 15 15 0 014-10z\"\/><\/svg><\/span>\n              Pazar bazl\u0131 ayr\u0131\u015ft\u0131rma\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">UK ve ABD i\u00e7in ayr\u0131 kreatif setleri; Avustralya i\u00e7in zaman dilimi fark\u0131n\u0131 hesaba katan bir operasyonel d\u00fczenleme.<\/p>\n          <\/div>\n        <\/li>\n\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">05<\/span>Ay 10\u201312<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span>\n              \u0130lk \u00f6l\u00e7ek\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">Ayl\u0131k hasta say\u0131s\u0131 istikrarl\u0131 \u00e7ift haneye oturdu. Organik ba\u015fvurularda ilk art\u0131\u015flar g\u00f6r\u00fcld\u00fc.<\/p>\n          <\/div>\n        <\/li>\n      <\/ol>\n\n      <div class=\"rtn-cs__year-divider\">\n        <span class=\"rtn-cs__year-label\">Y\u0131l 02 \u00b7 \u00d6l\u00e7ek &amp; Olgunluk<\/span>\n        <span class=\"rtn-cs__year-line\"><\/span>\n      <\/div>\n\n      <ol class=\"rtn-cs__timeline\">\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">06<\/span>Ay 13\u201315<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"1 4 1 10 7 10\"\/><path d=\"M3.51 15a9 9 0 102.13-9.36L1 10\"\/><\/svg><\/span>\n              \u0130kinci y\u0131l kreatif yenilemesi\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">\u0130lk y\u0131l\u0131n verisiyle hangi mesajlar\u0131n hangi pazarda daha iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131 netle\u015fti; kreatif yap\u0131s\u0131 bu verinin \u00fcst\u00fcne yeniden kurguland\u0131.<\/p>\n          <\/div>\n        <\/li>\n\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">07<\/span>Ay 16\u201318<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg><\/span>\n              Remarketing ve lookalike havuzlar\u0131n\u0131n olgunla\u015fmas\u0131\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">\u0130lk 12 ayda biriken hasta verisiyle Meta ve Google'daki hedef kitleler \u00e7ok daha isabetli hale geldi; lead maliyetinde kal\u0131c\u0131 iyile\u015fme.<\/p>\n          <\/div>\n        <\/li>\n\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">08<\/span>Ay 19\u201321<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 00-3-3.87\"\/><path d=\"M16 3.13a4 4 0 010 7.75\"\/><\/svg><\/span>\n              Referansla gelen hasta oran\u0131nda belirgin y\u00fckseli\u015f\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">\u00d6nceki hastalar\u0131n payla\u015f\u0131mlar\u0131, yorumlar\u0131 ve a\u011f\u0131zdan a\u011f\u0131za etkisi dijital kanallarla ayn\u0131 a\u011f\u0131rl\u0131kta bir ak\u0131\u015f \u00fcretmeye ba\u015flad\u0131.<\/p>\n          <\/div>\n        <\/li>\n\n        <li class=\"rtn-cs__milestone\">\n          <div class=\"rtn-cs__milestone-badge\"><span class=\"rtn-cs__milestone-num\">09<\/span>Ay 22\u201324<\/div>\n          <div class=\"rtn-cs__milestone-card\">\n            <div class=\"rtn-cs__milestone-title\">\n              <span class=\"rtn-cs__milestone-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 15a3 3 0 100-6 3 3 0 000 6z\"\/><path d=\"M19.4 15a1.65 1.65 0 00.33 1.82l.06.06a2 2 0 11-2.83 2.83l-.06-.06a1.65 1.65 0 00-1.82-.33 1.65 1.65 0 00-1 1.51V21a2 2 0 11-4 0v-.09A1.65 1.65 0 009 19.4a1.65 1.65 0 00-1.82.33l-.06.06a2 2 0 11-2.83-2.83l.06-.06a1.65 1.65 0 00.33-1.82 1.65 1.65 0 00-1.51-1H3a2 2 0 110-4h.09A1.65 1.65 0 004.6 9a1.65 1.65 0 00-.33-1.82l-.06-.06a2 2 0 112.83-2.83l.06.06a1.65 1.65 0 001.82.33H9a1.65 1.65 0 001-1.51V3a2 2 0 114 0v.09a1.65 1.65 0 001 1.51 1.65 1.65 0 001.82-.33l.06-.06a2 2 0 112.83 2.83l-.06.06a1.65 1.65 0 00-.33 1.82V9a1.65 1.65 0 001.51 1H21a2 2 0 110 4h-.09a1.65 1.65 0 00-1.51 1z\"\/><\/svg><\/span>\n              Olgun sistem\n            <\/div>\n            <p class=\"rtn-cs__milestone-desc\">Ayl\u0131k 20-30 operasyonluk istikrarl\u0131 yap\u0131. S\u00fcrecin b\u00fcy\u00fck k\u0131sm\u0131 art\u0131k tek bir ki\u015finin g\u00fcnl\u00fck takibine de\u011fil, kurulan yap\u0131n\u0131n kendi i\u015fleyi\u015fine ba\u011fl\u0131 olarak ilerliyor.<\/p>\n          <\/div>\n        <\/li>\n      <\/ol>\n    <\/div>\n\n\n    <!-- ============ 4. Sonu\u00e7lar ============ -->\n    <div class=\"rtn-cs__section\">\n      <div class=\"rtn-cs__section-head\">\n        <div class=\"rtn-cs__icon\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M6 9H4a2 2 0 01-2-2V5a2 2 0 012-2h2\"\/>\n            <path d=\"M18 9h2a2 2 0 002-2V5a2 2 0 00-2-2h-2\"\/>\n            <path d=\"M6 3h12v8a6 6 0 11-12 0V3z\"\/>\n            <line x1=\"9\" y1=\"22\" x2=\"15\" y2=\"22\"\/>\n            <line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"22\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"rtn-cs__section-title-group\">\n          <div class=\"rtn-cs__eyebrow\">B\u00f6l\u00fcm 04<\/div>\n          <h2 class=\"rtn-cs__h2\">Sonu\u00e7lar<\/h2>\n        <\/div>\n      <\/div>\n\n      <p class=\"rtn-cs__p\">24 ay sonunda:<\/p>\n\n      <div class=\"rtn-cs__hero-stats\">\n        <div class=\"rtn-cs__stat rtn-cs__stat--primary\">\n          <div class=\"rtn-cs__stat-num\"><em>10x<\/em> b\u00fcy\u00fcme<\/div>\n          <div class=\"rtn-cs__stat-label\">Uluslararas\u0131 hasta hacminde<\/div>\n        <\/div>\n        <div class=\"rtn-cs__stat\">\n          <div class=\"rtn-cs__stat-num\">20\u201330<\/div>\n          <div class=\"rtn-cs__stat-label\">Ayl\u0131k operasyon<\/div>\n        <\/div>\n        <div class=\"rtn-cs__stat\">\n          <div class=\"rtn-cs__stat-num\">3<\/div>\n          <div class=\"rtn-cs__stat-label\">Aktif pazar (UK \u00b7 ABD \u00b7 AU)<\/div>\n        <\/div>\n      <\/div>\n\n      <ul class=\"rtn-cs__results\">\n        <li>Uluslararas\u0131 hasta hacmi yakla\u015f\u0131k 10 kat b\u00fcy\u00fcd\u00fc<\/li>\n        <li>Ayl\u0131k 20-30 operasyonluk istikrarl\u0131 bir yap\u0131 olu\u015ftu<\/li>\n        <li>UK, ABD ve Avustralya'da s\u00fcrd\u00fcr\u00fclebilir lead ak\u0131\u015f\u0131 sa\u011fland\u0131<\/li>\n        <li>Dr. Varsak'\u0131n cerrahi uzmanl\u0131\u011f\u0131 art\u0131k kendi ba\u015f\u0131na de\u011fil, onu ta\u015f\u0131yan bir dijital ve operasyonel yap\u0131yla birlikte ilerliyor<\/li>\n        <li>Ve en kritik olan\u0131: bu hacim, \"ucuz T\u00fcrkiye\" s\u00f6ylemine hi\u00e7 ba\u015fvurmadan, kalite odakl\u0131 hasta profiline ula\u015f\u0131larak elde edildi<\/li>\n      <\/ul>\n\n      <div class=\"rtn-cs__closing\">\n        Dr. Varsak art\u0131k \"bu ay hasta gelir mi?\" sorusuyla uyanm\u0131yor.\n      <\/div>\n    <\/div>\n\n\n    <!-- ============ 5. \u00d6\u011frendiklerimiz ============ -->\n    <div class=\"rtn-cs__section\">\n      <div class=\"rtn-cs__section-head\">\n        <div class=\"rtn-cs__icon\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M9 18h6\"\/>\n            <path d=\"M10 22h4\"\/>\n            <path d=\"M12 2a7 7 0 00-4 12.7c.6.5 1 1.2 1 2v1.3h6V16.7c0-.8.4-1.5 1-2A7 7 0 0012 2z\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"rtn-cs__section-title-group\">\n          <div class=\"rtn-cs__eyebrow\">B\u00f6l\u00fcm 05<\/div>\n          <h2 class=\"rtn-cs__h2\">\u00d6\u011frendiklerimiz<\/h2>\n        <\/div>\n      <\/div>\n\n      <p class=\"rtn-cs__p\">Bu proje bize sekt\u00f6re \u00f6zg\u00fc birka\u00e7 \u015fey \u00f6\u011fretti:<\/p>\n\n      <ul class=\"rtn-cs__lessons\">\n        <li>Kalite odakl\u0131 hasta profilinde ba\u015far\u0131, daha \u00e7ok lead de\u011fil, daha do\u011fru lead demektir<\/li>\n        <li>Fiyat \u00fczerinden konumlanmayan bir klinikte negatif keyword listesi en az pozitif keyword listesi kadar \u00f6nemli<\/li>\n        <li>Doktorun mesleki ge\u00e7mi\u015fi bir \"hakk\u0131m\u0131zda\" sayfas\u0131na hapsedilecek bilgi de\u011fil, reklam kreatifinin kendisi olabilir<\/li>\n        <li>Landing page'de \"g\u00fcnl\u00fck kapasite\" gibi hacim metrikleri de\u011fil, \"g\u00fcnde tek ameliyat\" gibi \u00f6zen metrikleri premium hastaya daha g\u00fc\u00e7l\u00fc sinyal g\u00f6nderiyor<\/li>\n        <li>UK pazar\u0131nda karar s\u00fcresi daha uzun; remarketing zorunluluk. ABD'de karar s\u00fcresi daha k\u0131sa ama doktor se\u00e7imi daha detayl\u0131 ara\u015ft\u0131r\u0131l\u0131yor<\/li>\n        <li>B\u00fct\u00e7e filtresi olmadan gelen lead say\u0131s\u0131 yan\u0131lt\u0131c\u0131 \u2014 g\u00f6r\u00fcnen hacim ger\u00e7ek hacmi yans\u0131tm\u0131yor<\/li>\n        <li>Sat\u0131\u015f ekibinin reklama verdi\u011fi geri bildirim, ajans\u0131n A\/B testinden daha h\u0131zl\u0131 sinyal \u00fcretebiliyor<\/li>\n      <\/ul>\n    <\/div>\n\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b096f44 elementor-widget elementor-widget-pix-text\" data-id=\"b096f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><h3><span style=\"font-weight: 400;\">\u00c7\u0131kard\u0131\u011f\u0131m\u0131z Dersler<\/span><\/h3><p><span style=\"font-weight: 400;\">Sa\u011fl\u0131k turizminde ba\u015far\u0131 sadece reklam b\u00fct\u00e7esiyle gelmez. Strateji, sistem, ekip uyumu ve sahadan reklama geri akan veri d\u00f6ng\u00fcs\u00fcyle gelir. Ve en \u00f6nemlisi: ula\u015fmak istedi\u011finiz hasta profilinin ne <\/span><i><span style=\"font-weight: 400;\">oldu\u011fu<\/span><\/i><span style=\"font-weight: 400;\"> kadar ne <\/span><i><span style=\"font-weight: 400;\">olmad\u0131\u011f\u0131<\/span><\/i><span style=\"font-weight: 400;\"> da ayn\u0131 netlikte tan\u0131mlanm\u0131\u015f olmal\u0131. Negatif tan\u0131m olmadan pozitif sonu\u00e7 s\u00fcrd\u00fcr\u00fclebilir de\u011fil. <\/span><span style=\"font-weight: 400;\">Bu yaz\u0131da anlat\u0131lan yap\u0131n\u0131n somut hali <\/span><a href=\"https:\/\/drvarsak.com\/facelift-in-istanbul\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">drvarsak.com\/facelift-in-istanbul<\/span><\/a><span style=\"font-weight: 400;\"> adresinde g\u00f6r\u00fclebilir.<\/span><\/p><h4><span style=\"font-weight: 400;\">Klini\u011finizde benzer bir yap\u0131 kurmak ister misiniz?<\/span><\/h4><p><span style=\"font-weight: 400;\">Dr. Yasin K\u00fcr\u015fad Varsak ile y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz s\u00fcrecin benzerini klini\u011finiz i\u00e7in kurgulayabiliriz. \u0130lk g\u00f6r\u00fc\u015fmede hedef pazar\u0131n\u0131za g\u00f6re hangi hasta profiline ula\u015faca\u011f\u0131n\u0131z\u0131 ve bu yap\u0131y\u0131 nas\u0131l kuraca\u011f\u0131m\u0131z\u0131 birlikte konu\u015fal\u0131m.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b145eb4 e-flex e-con-boxed e-con e-parent\" data-id=\"b145eb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-076fdbb elementor-widget elementor-widget-html\" data-id=\"076fdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     RTN House \u2014 Closing CTA Block (T\u00fcrk\u00e7e)\n     Sayfa: \/tr\/vaka-calismalari\/sifirdan-24-ayda-saglik-turizmi-sistemi\/\n     NOT: T\u00fcm CSS .rtn-cta alt\u0131nda scope'lu. Renk\/zemin\/border kurallar\u0131\n     !important ile kilitlendi \u2014 sayfa CSS'inin bu blo\u011fun renklerini\n     ezmesini engellemek i\u00e7in.\n     ============================================================ -->\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600;9..144,700&family=Manrope:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n  .rtn-cta {\n    --rtn-ink:        #0A0D14;\n    --rtn-ink-2:      #14181F;\n    --rtn-cream:      #F4EFE6;\n    --rtn-line:       rgba(255, 255, 255, 0.12);\n    --rtn-mute:       rgba(255, 255, 255, 0.62);\n    --rtn-accent:     #0B01FA;\n    --rtn-accent-hi:  #2C24FF;\n\n    position: relative;\n    overflow: hidden;\n    padding: 88px 24px 96px;\n    background: var(--rtn-ink) !important;\n    color: #fff !important;\n    font-family: 'Manrope', system-ui, -apple-system, sans-serif;\n    -webkit-font-smoothing: antialiased;\n    line-height: 1.55;\n    isolation: isolate;\n  }\n\n  .rtn-cta *,\n  .rtn-cta *::before,\n  .rtn-cta *::after { box-sizing: border-box; }\n\n  \/* Sol-\u00fcstten gelen mavi par\u0131lt\u0131 *\/\n  .rtn-cta::before {\n    content: \"\";\n    position: absolute;\n    top: -180px;\n    left: -120px;\n    width: 520px;\n    height: 520px;\n    background: radial-gradient(circle, rgba(11, 1, 250, 0.55) 0%, rgba(11, 1, 250, 0) 65%) !important;\n    filter: blur(20px);\n    z-index: 0;\n    pointer-events: none;\n  }\n  \/* Sa\u011f-alttan gelen krem ton *\/\n  .rtn-cta::after {\n    content: \"\";\n    position: absolute;\n    right: -160px;\n    bottom: -200px;\n    width: 480px;\n    height: 480px;\n    background: radial-gradient(circle, rgba(244, 239, 230, 0.06) 0%, rgba(244, 239, 230, 0) 70%) !important;\n    filter: blur(10px);\n    z-index: 0;\n    pointer-events: none;\n  }\n\n  .rtn-cta__inner {\n    position: relative;\n    z-index: 1;\n    max-width: 1100px;\n    margin: 0 auto;\n    display: grid;\n    grid-template-columns: 1.35fr 1fr;\n    gap: 56px;\n    align-items: end;\n  }\n\n  \/* === Sol: ba\u015fl\u0131k + eyebrow === *\/\n  .rtn-cta__eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 12px;\n    color: var(--rtn-cream) !important;\n    font-size: 12px;\n    font-weight: 600;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n    margin-bottom: 22px;\n  }\n  .rtn-cta__eyebrow::before {\n    content: \"\";\n    width: 28px;\n    height: 1.5px;\n    background: var(--rtn-accent) !important;\n    box-shadow: 0 0 10px rgba(11, 1, 250, 0.6) !important;\n  }\n\n  .rtn-cta__heading {\n    font-family: 'Fraunces', Georgia, serif;\n    font-weight: 400;\n    font-size: clamp(34px, 4.4vw, 54px);\n    line-height: 1.08;\n    letter-spacing: -0.015em;\n    color: #fff !important;\n    margin: 0 0 18px;\n  }\n  .rtn-cta__heading em {\n    font-style: italic;\n    color: var(--rtn-cream) !important;\n  }\n  .rtn-cta__heading .rtn-cta__dot {\n    display: inline-block;\n    width: 12px;\n    height: 12px;\n    border-radius: 50%;\n    background: var(--rtn-accent) !important;\n    margin-left: 6px;\n    transform: translateY(-6px);\n    box-shadow: 0 0 14px rgba(11, 1, 250, 0.85) !important;\n  }\n\n  .rtn-cta__sub {\n    color: var(--rtn-mute) !important;\n    font-size: 15.5px;\n    line-height: 1.6;\n    max-width: 480px;\n    margin: 0;\n  }\n\n  \/* === Sa\u011f: butonlar === *\/\n  .rtn-cta__actions {\n    display: flex;\n    flex-direction: column;\n    gap: 14px;\n    align-items: stretch;\n    padding-bottom: 6px;\n  }\n\n  .rtn-cta__btn {\n    display: inline-flex;\n    align-items: center;\n    justify-content: space-between;\n    gap: 18px;\n    padding: 22px 26px;\n    border-radius: 14px;\n    font-family: 'Manrope', sans-serif;\n    font-size: 15.5px;\n    font-weight: 600;\n    letter-spacing: 0.005em;\n    text-decoration: none !important;\n    cursor: pointer;\n    transition: transform 0.25s ease, background 0.25s ease, border-color 0.25s ease, box-shadow 0.25s ease;\n    position: relative;\n    overflow: hidden;\n  }\n  .rtn-cta__btn-arrow {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    width: 34px;\n    height: 34px;\n    border-radius: 50%;\n    flex: 0 0 auto;\n    transition: transform 0.3s ease, background 0.25s ease;\n  }\n  .rtn-cta__btn-arrow svg { width: 14px; height: 14px; }\n  .rtn-cta__btn:hover .rtn-cta__btn-arrow {\n    transform: translateX(4px) rotate(-8deg);\n  }\n\n  \/* Birincil \u2014 G\u00f6r\u00fc\u015fme Talep Et *\/\n  .rtn-cta__btn--primary,\n  .rtn-cta a.rtn-cta__btn--primary:link,\n  .rtn-cta a.rtn-cta__btn--primary:visited {\n    background: var(--rtn-accent) !important;\n    color: #fff !important;\n    border: 1px solid var(--rtn-accent) !important;\n    box-shadow: 0 18px 40px -16px rgba(11, 1, 250, 0.55),\n                inset 0 1px 0 rgba(255, 255, 255, 0.18) !important;\n  }\n  .rtn-cta__btn--primary .rtn-cta__btn-arrow {\n    background: rgba(255, 255, 255, 0.18) !important;\n    color: #fff !important;\n  }\n  .rtn-cta__btn--primary:hover,\n  .rtn-cta a.rtn-cta__btn--primary:hover {\n    background: var(--rtn-accent-hi) !important;\n    color: #fff !important;\n    transform: translateY(-2px);\n    box-shadow: 0 22px 50px -16px rgba(11, 1, 250, 0.7),\n                inset 0 1px 0 rgba(255, 255, 255, 0.22) !important;\n  }\n\n  \/* \u0130kincil \u2014 Di\u011fer Vaka \u00c7al\u0131\u015fmalar\u0131n\u0131 \u0130ncele *\/\n  .rtn-cta__btn--secondary,\n  .rtn-cta a.rtn-cta__btn--secondary:link,\n  .rtn-cta a.rtn-cta__btn--secondary:visited {\n    background: transparent !important;\n    color: #fff !important;\n    border: 1px solid var(--rtn-line) !important;\n  }\n  .rtn-cta__btn--secondary .rtn-cta__btn-arrow {\n    background: rgba(255, 255, 255, 0.06) !important;\n    color: #fff !important;\n    border: 1px solid var(--rtn-line) !important;\n  }\n  .rtn-cta__btn--secondary:hover,\n  .rtn-cta a.rtn-cta__btn--secondary:hover {\n    background: rgba(255, 255, 255, 0.04) !important;\n    color: #fff !important;\n    border-color: rgba(255, 255, 255, 0.28) !important;\n    transform: translateY(-2px);\n  }\n  .rtn-cta__btn--secondary:hover .rtn-cta__btn-arrow {\n    background: var(--rtn-accent) !important;\n    border-color: var(--rtn-accent) !important;\n  }\n\n  \/* Alt \u015ferit \u2014 k\u00fc\u00e7\u00fck g\u00fcven sat\u0131r\u0131 *\/\n  .rtn-cta__meta {\n    position: relative;\n    z-index: 1;\n    max-width: 1100px;\n    margin: 56px auto 0;\n    padding-top: 24px;\n    border-top: 1px solid var(--rtn-line) !important;\n    display: flex;\n    flex-wrap: wrap;\n    gap: 24px 40px;\n    color: var(--rtn-mute) !important;\n    font-size: 13px;\n    letter-spacing: 0.04em;\n  }\n  .rtn-cta__meta-item {\n    display: inline-flex;\n    align-items: center;\n    gap: 10px;\n    color: var(--rtn-mute) !important;\n  }\n  .rtn-cta__meta-item::before {\n    content: \"\";\n    width: 6px;\n    height: 6px;\n    border-radius: 50%;\n    background: var(--rtn-accent) !important;\n    box-shadow: 0 0 8px rgba(11, 1, 250, 0.7) !important;\n  }\n\n  \/* === Mobil === *\/\n  @media (max-width: 860px) {\n    .rtn-cta { padding: 64px 20px 72px; }\n    .rtn-cta__inner {\n      grid-template-columns: 1fr;\n      gap: 36px;\n      align-items: stretch;\n    }\n    .rtn-cta__heading { font-size: 32px; }\n    .rtn-cta__btn { padding: 18px 20px; font-size: 14.5px; }\n    .rtn-cta__meta { margin-top: 36px; gap: 14px 24px; font-size: 12.5px; }\n  }\n<\/style>\n\n<section class=\"rtn-cta\" aria-labelledby=\"rtn-cta-heading\" lang=\"tr\">\n\n  <div class=\"rtn-cta__inner\">\n\n    <!-- Sol: Ba\u015fl\u0131k -->\n    <div>\n      <div class=\"rtn-cta__eyebrow\">Sonraki Ad\u0131m<\/div>\n      <h2 class=\"rtn-cta__heading\" id=\"rtn-cta-heading\">\n        S\u0131radaki sistemi <em>sizin klini\u011finiz<\/em> i\u00e7in kural\u0131m<span class=\"rtn-cta__dot\" aria-hidden=\"true\"><\/span>\n      <\/h2>\n      <p class=\"rtn-cta__sub\">\n        Sa\u011fl\u0131k turizminde s\u00fcrd\u00fcr\u00fclebilir uluslararas\u0131 hasta ak\u0131\u015f\u0131 i\u00e7in kan\u0131tlanm\u0131\u015f\n        bir altyap\u0131 kuruyoruz. \u0130lk g\u00f6r\u00fc\u015fme, sizin klini\u011finiz i\u00e7in neyin ger\u00e7ekten\n        \u00e7al\u0131\u015faca\u011f\u0131n\u0131 birlikte de\u011ferlendirdi\u011fimiz bir ke\u015fif toplant\u0131s\u0131d\u0131r.\n      <\/p>\n    <\/div>\n\n    <!-- Sa\u011f: CTA'lar -->\n    <div class=\"rtn-cta__actions\">\n\n      <a class=\"rtn-cta__btn rtn-cta__btn--primary\" href=\"https:\/\/wa.me\/905013244711\" target=\"_blank\" rel=\"noopener\">\n        <span>G\u00f6r\u00fc\u015fme Talep Et<\/span>\n        <span class=\"rtn-cta__btn-arrow\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/>\n            <polyline points=\"13 6 19 12 13 18\"\/>\n          <\/svg>\n        <\/span>\n      <\/a>\n\n      <a class=\"rtn-cta__btn rtn-cta__btn--secondary\" href=\"https:\/\/rtnhouse.com\/tr\/vaka-calismalari\/\">\n        <span>Di\u011fer Vaka \u00c7al\u0131\u015fmalar\u0131n\u0131 \u0130ncele<\/span>\n        <span class=\"rtn-cta__btn-arrow\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/>\n            <polyline points=\"13 6 19 12 13 18\"\/>\n          <\/svg>\n        <\/span>\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n\n  <!-- G\u00fcven sat\u0131r\u0131 -->\n  <div class=\"rtn-cta__meta\">\n    <span class=\"rtn-cta__meta-item\">Antalya \u00b7 \u0130stanbul<\/span>\n    <span class=\"rtn-cta__meta-item\">UK \u00b7 ABD \u00b7 AU pazarlar\u0131<\/span>\n    <span class=\"rtn-cta__meta-item\">Sa\u011fl\u0131k Turizmi<\/span>\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2 y\u0131l \u00f6nce plastik cerrahi uzman\u0131 Dr. Yasin K\u00fcr\u015fad Varsak ile RTN House olarak bir masada oturdu\u011fumuzda, \u00f6n\u00fcm\u00fczde kurulacak \u00e7ok \u015fey vard\u0131: sa\u011fl\u0131k turizmi altyap\u0131s\u0131 ba\u015flang\u0131\u00e7 a\u015famas\u0131ndayd\u0131 ve sistematik bir yap\u0131ya hen\u00fcz oturmam\u0131\u015ft\u0131, uluslararas\u0131 hasta hacmi s\u0131n\u0131rl\u0131yd\u0131, dijital ve operasyonel&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10538,"parent":8440,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10645","page","type-page","status-publish","has-post-thumbnail","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/10645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=10645"}],"version-history":[{"count":200,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/10645\/revisions"}],"predecessor-version":[{"id":11133,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/10645\/revisions\/11133"}],"up":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/pages\/8440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media\/10538"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=10645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<style 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